"The purpose of marketing is to sell more stuff." I love that quote by Sergio Zyman, the former global marketing boss for The Coca-Cola Company. And your "stuff" can be anything: your products, services, ideas...

Another one of my favourite quotes is from the book "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout: "Many people think marketing is a battle of products... It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality... Marketing is the process of dealing with those perceptions."

My own definition of marketing is:

Marketing = managing perceptions, motivations and expectations.

To me, marketing isn't necessarily about printing a glossy brochure, building a whizz-bang website and putting ads in the newspaper - it's EVERYTHING you do that influences people's perceptions, motivations and expectations. And whether you like it or not, everything you do DOES influence people's perceptions, motivations and expectations.

I like to think that it's possible to do marketing with heart, soul and integrity, because marketing is about people helping people. I'm a keen actor, singer and stand-up comedian, and I'm passionate about personal/spiritual development - I find that all three areas of my life (Marketing, Performing and Healing) enhance each other and help me serve my clients better.

Step 1. Visit my website: http://www.kayross.com

Step 2. Contact me 

Step 3. Tell me how I can help you (or how we can help each other)

E-mail me at: kay@kayross.com

Or call me in Hong Kong at +852 2858 1231 (852 is Hong Kong's country code; we don't have area codes and our telephone numbers have 8 that's right 8 digits)