Brand Precision Marketing Strategist and Counselor Loren Weisman aligns, defines and designs individualized branding, marketing & content planning for start-up and established businesses. Loren is also the host of iHeartRadio’s “Wait What Really OK” Branding and Business Podcast.
As a keynote speaker Loren Weisman delivers down to earth talks, fun presentations and humorous lectures with an audience to create engagement & enjoyment while sharing experience, knowledge & direction for those in the mailroom to the boardroom and everywhere in between. Always keeping a rooted focus on the fundamental ideas of organizing, developing & sequencing for conversions.
From musicians to authors, restaurants to real estate and entertainment companies to insurance agencies, Loren works with everyone, from CEO’s to administrative assistants to help solidify and demystify the fundamentals of content branding, promotion, and marketing, to create higher engagements that convert to sales, profits and customer retention.
“It’s time to respect yourself and your dream; both truly deserve that respect. Be the person you would do anything for. Be the person you will not let down.” “Try holding yourself accountable to yourself. If you had to give yourself a daily, weekly, or monthly report, would you be proud to talk about what you had done, or would you need to be prettying up things, bullshitting, or lying to keep your job?” “Calling for change and being part of making change are two very different things. Stop calling for change and be a part of making the change you want to see.” “You can want, wish, and dream all day, but those that prepare, work, learn, practice, and problem-solve are the ones that find success in sports, business, music, or whatever. Back up what you want with doing the work it takes to get it.” "The honor of your presentation, execution, experience, and growth will do much more for you and your career over false claims that have no substance yet." “Choose those you give your trust to carefully. Be caring; be loving; be creative. But also be careful.” “It’s not about the amount of time you put in, it is the way you spend the time on the work you need to get done. Saying that you worked ten hours on something that went nowhere is not really anything to brag about.” “Playing the blame game is stupid and childish. Even if it is someone else’s fault, the blame game is wasted time, effort, and energy that takes you somewhere that is not going to get you anywhere.” “Carrying someone else’s weight is only going to weigh down on you and add stress, frustration, and pain. Choose who you work with and play with wisely.” “Waiting to be discovered, hoping to be seen, wishing someone else would do the work, wanting to make it big while dreaming of being rich and famous just like your heroes is submissive, passive, foolish, weak, and ineffective. Take your desire for your dreams, your goals, and your ambition, then make them fuel for the fire to light your ass up, to get to work and on the path to make it happen.” "Your actions and approach with what you have will showcase to others what you would be able to do with more." "Use authentic channels and honesty to market your products to build authority." “Your mistakes aren’t learning experiences…if you aren’t learning from them.” “The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.” “Are you joining a conversation or taking it over? Stay aware of how you join a conversation and of your effect on a conversation.” “Keep the momentum while you are moving to guarantee additional motion and momentum.” “If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?” “Learn the rules and learn the game, before you start breaking the rules and start trying to change the game. Your education, experience, and understanding of what was and what is, will give you the best foundation and chance to change what will be.” “Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.” “Learning, empowering, studying, practicing, and not repeating the same mistakes will help you move forward, move up, and move on to where you want to be.” “Issues or fears of confrontation tend to showcase unhealthy and unprofessional communication. If you are trusting someone to tell you all the good, bad and ugly, but they only give you the good out of their fears and confrontational issues… the bad and the ugly can grow worse and worse quickly.” “Sharing the same exact content, message or advertisements over and over again, only showcases your limited content and a serious lack of depth in your message.” "Either be a good parent to your career or just give your dream up for adoption." “The more you engage and connect, the more engagements and connections you will have.” “If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?” “While working with different people in different cities with very different viewpoints, I noticed one very similar theme: The people who blamed everything and everybody else for their lack of success tended to continue to have a lack of success.” “There is no better way to find out the true heart, honor, and professionalism of a person, than seeing how they handle themselves and others when facing a crisis, disaster or intense level of pressure.” “If you are ready to face the fears, take the steps, do the work, be more than you thought you ever could, and attack the dream, what is keeping you? Lose all the excuses and replace them with all the reasons for success. Be the change for yourself. Commit to the dream or quit. There really is no middle ground.” “Your volume speaks volumes. Be aware of your dynamics, your tones as well as the loudness and softness of your voice on the phone and in person.” "Only Getting The A and Z without the B through Y, leaves you SOL." “Putting time, energy, and effort into counterattacking your critics, giving rebuttals to bad reviews, or arguing with people who don’t like you or your business are all a big waste of time.” “Don’t oversell what or where you are, especially in today’s industry. It is easier now than ever to be found out as a big-talking beginner or a liar. On the other hand, honesty is strength; use it.” “The cream does not always rise to the top! There is a serious misconception, misconnection and mistake in this idea of thinking.” “Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content” "If you are not presenting your message with confidence and self-belief, why should anyone have confidence or belief in your message?" "Do not hide, duck or cover when you are asked to give an answer or information that someone is not going to like. Answer the questions truthfully, even if the answers are not what others want to hear." “In the end, it is your responsibility to read the small print, whether it is for contracts, investors, management, services or anything else. You can blame everyone else for your mistakes, but when you sign for them and sign up for them, you are now responsible to pay for those errors.” "Your lack of attention to detail is why no one is paying attention to you. Professionalism, communication & follow through builds real success." "There is a great distance between listening and reading to actually applying and doing. Take the information in, learn it and then work on applying it in order to reach your dreams." "Demanding change and justice is worlds different from devoting time and efforts to making those changes and creating that justice." "Communication and a clear mutual understanding between two people or more can help to build the best route to success in any venture." “If someone is trying to sell you with only past credentials and older accolades without including present examples and up to date proof, you might be dealing with someone that is sharing expired information.” “Nodding your head, saying yeah, yeah and pretending to know things you don't is right up there with one of the worst things you can do when you hire some one to help you and your career.” “The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.” “All the drive in the world is worthless if you are driving yourself off a cliff. Match the motivation, determination and drive with education, organization, and implementation to cross the finish line.” “Admire ability, experience, and knowledge over fame or wealth. Just because someone is a celebrity, it doesn’t make them an authority. Fame does not mean someone has experience, expertise or ability. And just because a celebrity or millionaire said it, doesn't make it true.” “It is not your fans or your customers’ job to market you. Stop treating them like it is.” "Sometimes quietly taking the credit can advertise you and your ability in a much louder way than telling everyone that you were the one that did it." “Managing to follow through for a day is good. But, managing to follow through every day, for days, weeks and months creates authentic and consistent results.” “Stop drowning your dreams by jumping into waters that you are unable to swim in.” “Before you tell people to check you out with hopes that they will write a check to you for your services… Check yourself. Check your references. Check your claims. Allow all those checks to be cashed in truth. Bad results from those bad checks highlighting overdrawn, unsubstantiated and unproven hype will keep you in a negative balance with your reputation and financial situation.” “It is ironic how those so hungry from an honest opinion are so quickly offended by that honesty. If you are not ready to hear the bad with the good, don’t ask.” “Show instead of tell. Share instead of sell. It makes all the difference and creates all the reasons for customers and fans to stay engaged with you.” "Stop spending money to be nominated for worthless awards with no substance and no worth to your career. If you have to spend money to be nominated for an award and then spend the time to push all your friends and fans to vote for you to win that award, it is not worth it and it is not going to help you in anyway whatsoever in the long run." “Before you jump back up on that horse that threw you off, take a minute to figure out why you got tossed in the first place.” “Mix in consideration with your determination in the conversations or emails you start or send during solicitation.” “Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.” "Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors." "Sharing pictures of yourself in front of houses you don’t own, standing by cars you don’t drive, and holding money that isn’t yours as you lie that it is, only sets you up for questions you can’t answer and a completely false foundation." "The way many aspiring entrepreneurs eat up motivation without information or direction is a root cause of so many failures today. They are ready to spend a fortune to be inspired to do the work, but won't spend a penny on learning what work needs to be done and how to do it." “Backing up your argument with unnamed sources, rumored facts and hearsay only backs your view and your professional reputation into a corner. Argue the facts with validity, authority and substantial proof or walk away. It is ok to say you don’t know and it can serve your reputation better than sharing what you can’t prove.” “Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.” “Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.” "Be the person you would do anything for. Be the person you will not let down. It’s time to respect yourself and your dream; both truly deserve that respect." “You do not need to commit yourself 24/7 to building your dream. You do need to commit to making every hour you work on your dream to be as effective and productive as possible… So you can have the life you always wanted before, during and after your dream comes to fruition.”“It’s time to respect yourself and your dream; both truly deserve that respect. Be the person you would do anything for. Be the person you will not let down.
“Try holding yourself accountable to yourself. If you had to give yourself a daily, weekly, or monthly report, would you be proud to talk about what you had done, or would you need to be prettying up things, bullshitting, or lying to keep your job?”
“Calling for change and being part of making change are two very different things. Stop calling for change and be a part of making the change you want to see.”
“You can want, wish, and dream all day, but those that prepare, work, learn, practice, and problem-solve are the ones that find success in sports, business, music, or whatever. Back up what you want with doing the work it takes to get it.”
"The honor of your presentation, execution, experience, and growth will do much more for you and your career over false claims that have no substance yet."
“Choose those you give your trust to carefully. Be caring; be loving; be creative. But also be careful.”
“It’s not about the amount of time you put in, it is the way you spend the time on the work you need to get done. Saying that you worked ten hours on something that went nowhere is not really anything to brag about.”
“Playing the blame game is stupid and childish. Even if it is someone else’s fault, the blame game is wasted time, effort, and energy that takes you somewhere that is not going to get you anywhere.”
“Carrying someone else’s weight is only going to weigh down on you and add stress, frustration, and pain. Choose who you work with and play with wisely.”
“Waiting to be discovered, hoping to be seen, wishing someone else would do the work, wanting to make it big while dreaming of being rich and famous just like your heroes is submissive, passive, foolish, weak, and ineffective. Take your desire for your dreams, your goals, and your ambition, then make them fuel for the fire to light your ass up, to get to work and on the path to make it happen.”
"Your actions and approach with what you have will showcase to others what you would be able to do with more."
"Use authentic channels and honesty to market your products to build authority."
“Your mistakes aren’t learning experiences…if you aren’t learning from them.”
“The most devastating thing artists can do to their career is get in their own way, and way too many people do. It’s not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the “right time,” the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you—no one else.”
“Are you joining a conversation or taking it over? Stay aware of how you join a conversation and of your effect on a conversation.”
“Keep the momentum while you are moving to guarantee additional motion and momentum.”
“If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”
“Learn the rules and learn the game, before you start breaking the rules and start trying to change the game. Your education, experience, and understanding of what was and what is, will give you the best foundation and chance to change what will be.”
“Marketing and promoting doesn’t come down to the likes, the pins, the plus ones, the followers, the fans, the friends, the views, or the plays online. Marketing and promoting comes down to the conversions.”
“Learning, empowering, studying, practicing, and not repeating the same mistakes will help you move forward, move up, and move on to where you want to be.”
“Issues or fears of confrontation tend to showcase unhealthy and unprofessional communication. If you are trusting someone to tell you all the good, bad and ugly, but they only give you the good out of their fears and confrontational issues… the bad and the ugly can grow worse and worse quickly.”
“Sharing the same exact content, message or advertisements over and over again, only showcases your limited content and a serious lack of depth in your message.”
"Either be a good parent to your career or just give your dream up for adoption."
“The more you engage and connect, the more engagements and connections you will have.”
“If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?”
“While working with different people in different cities with very different viewpoints, I noticed one very similar theme: The people who blamed everything and everybody else for their lack of success tended to continue to have a lack of success.”
“There is no better way to find out the true heart, honor, and professionalism of a person, than seeing how they handle themselves and others when facing a crisis, disaster or intense level of pressure.” “If you are ready to face the fears, take the steps, do the work, be more than you thought you ever could, and attack the dream, what is keeping you? Lose all the excuses and replace them with all the reasons for success. Be the change for yourself. Commit to the dream or quit. There really is no middle ground.”
“Your volume speaks volumes. Be aware of your dynamics, your tones as well as the loudness and softness of your voice on the phone and in person.”
"Only Getting The A and Z without the B through Y, leaves you SOL."
“Putting time, energy, and effort into counterattacking your critics, giving rebuttals to bad reviews, or arguing with people who don’t like you or your business are all a big waste of time.”
“Don’t oversell what or where you are, especially in today’s industry. It is easier now than ever to be found out as a big-talking beginner or a liar. On the other hand, honesty is strength; use it.”
“The cream does not always rise to the top! There is a serious misconception, misconnection and mistake in this idea of thinking.”
“Breathe and wait ten seconds before you put up that post. Is that content good for today, tomorrow, next week, next month and next year? If not, alter it, to create a professional endurance to your content”
"If you are not presenting your message with confidence and self-belief, why should anyone have confidence or belief in your message?"
"Do not hide, duck or cover when you are asked to give an answer or information that someone is not going to like. Answer the questions truthfully, even if the answers are not what others want to hear."
“In the end, it is your responsibility to read the small print, whether it is for contracts, investors, management, services or anything else. You can blame everyone else for your mistakes, but when you sign for them and sign up for them, you are now responsible to pay for those errors.”
"Your lack of attention to detail is why no one is paying attention to you.Professionalism, communication & follow through builds real success."
"There is a great distance between listening and reading to actually applying and doing. Take the information in, learn it and then work on applying it in order to reach your dreams."
"Demanding change and justice is worlds different from devoting time and efforts to making those changes and creating that justice."
"Communication and a clear mutual understanding between two people or more can help to build the best route to success in any venture."
“If someone is trying to sell you with only past credentials and older accolades without including present examples and up to date proof, you might be dealing with someone that is sharing expired information.”
“Nodding your head, saying yeah, yeah and pretending to know things you don't is right up there with one of the worst things you can do when you hire some one to help you and your career.”
“The weak hype of analytics without the stronghold of conversions to sales and profits is not something to promote. Stop hyping the online numbers and start delivering better content and engagement to create the true physical sales numbers.”
“All the drive in the world is worthless if you are driving yourself off a cliff. Match the motivation, determination and drive with education, organization, and implementation to cross the finish line.”
“Admire ability, experience, and knowledge over fame or wealth. Just because someone is a celebrity, it doesn’t make them an authority. Fame does not mean someone has experience, expertise or ability. And just because a celebrity or millionaire said it, doesn't make it true.”
“It is not your fans or your customers’ job to market you. Stop treating them like it is.”
"Sometimes quietly taking the credit can advertise you and your ability in a much louder way than telling everyone that you were the one that did it."
“Managing to follow through for a day is good. But, managing to follow through every day, for days, weeks and months creates authentic and consistent results.”
“Stop drowning your dreams by jumping into waters that you are unable to swim in.”
“Before you tell people to check you out with hopes that they will write a check to you for your services… Check yourself. Check your references. Check your claims. Allow all those checks to be cashed in truth. Bad results from those bad checks highlighting overdrawn, unsubstantiated and unproven hype will keep you in a negative balance with your reputation and financial situation.”
“It is ironic how those so hungry from an honest opinion are so quickly offended by that honesty. If you are not ready to hear the bad with the good, don’t ask.”
“Show instead of tell. Share instead of sell. It makes all the difference and creates all the reasons for customers and fans to stay engaged with you.”
"Stop spending money to be nominated for worthless awards with no substance and no worth to your career. If you have to spend money to be nominated for an award and then spend the time to push all your friends and fans to vote for you to win that award, it is not worth it and it is not going to help you in anyway whatsoever in the long run."
“Before you jump back up on that horse that threw you off, take a minute to figure out why you got tossed in the first place.”
“Mix in consideration with your determination in the conversations or emails you start or send during solicitation.”
“Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.”
"Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors."
"Sharing pictures of yourself in front of houses you don’t own, standing by cars you don’t drive, and holding money that isn’t yours as you lie that it is, only sets you up for questions you can’t answer and a completely false foundation."
"The way many aspiring entrepreneurs eat up motivation without information or direction is a root cause of so many failures today. They are ready to spend a fortune to be inspired to do the work, but won't spend a penny on learning what work needs to be done and how to do it."
“Backing up your argument with unnamed sources, rumored facts and hearsay only backs your view and your professional reputation into a corner. Argue the facts with validity, authority and substantial proof or walk away. It is ok to say you don’t know and it can serve your reputation better than sharing what you can’t prove.”
“Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.”
“Would you mind if that post, pic, comment or content was seen tomorrow, next week, next month and next year? If the answer is yes, then don’t post it today.”
"Be the person you would do anything for. Be the person you will not let down. It’s time to respect yourself and your dream; both truly deserve that respect."
“You do not need to commit yourself 24/7 to building your dream. You do need to commit to making every hour you work on your dream to be as effective and productive as possible… So you can have the life you always wanted before, during and after your dream comes to fruition.”
Visit my website or social media to get a sense of my approach and how I work. If you would like a free initial consult, please fill out the question form at https://lorenweisman.com/question-form
Brand Precision Marketing Strategist & Counselor Loren Weisman organizes, optimizes & implements individualized branding, marketing & content plans for start up and established businesses including professional services, entrepreneurs, artists, entertainers, athletes, authors and investors.
*******************************
Hosted by Loren Weisman and distributed across iHeartRadio, “Wait What Really OK” is A Methodical, Comical & Informational Podcast covering the best approaches for business and the arts today.
*******************************
Loren is based in Vero Beach, Florida, USA and is available to clients over phone, Skype or in person.*******************************
For more on Loren’s consulting, books & speaking options as well as where to listen to the podcast, visit:
*******************************
Facebook Main - https://facebook.com/lorenweisman/
Facebook Examples and Speaking Page - https://facebook.com/weismanspeaks/
Loren Weisman YouTube - https://youtube.com/lorenweisman/
Podcast YouTube - https://youtube.com/waitwhatreallyokpodcast
Instagram - https://instagram.com/lorenweisman/
LinkedIn - https://linkedin.com/in/lorenweisman/
Pinterest - https://pinterest.com/lorenweisman/
Twitter - https://twitter.com/lorenweisman/
Google Plus - https://plus.google.com/+LorenWeisman1/
Spreaker - https://spreaker.com/lorenweisman/