Lou is the founder of MLM-theWholeTruth.com, an information, commentary, and multilevel marketing (MLM) industry news site for professional network marketers. MLM-theWholeTruth.com also hosts an extensive directory of MLM Companies and Network Marketing Opportunities.
"It's been a passion of mine to understand how a business model (like MLM) that makes so much sense in so many ways and has the capability of empowering so many people could manage to have earned such an unimpressive reputation," says Lou.
After his first decade working and earning the major portion of his income from MLM, then watching so many network marketing companies come and go, Lou decided to write a book that explains why so many companies have failed their independent representatives.
Of Lou's book, MLM The Whole Truth, veterans of the industry have said: “At last, someone has written about what to look for when selecting an MLM company. I wish I had read this book about $20,000 ago.”
Lou also is one of "52 of the brightest minds inside and outside Network Marketing" that co-authored It's time... for Network Marketing, a book that extols much of what is good about multilevel marketing. Just some of the other contributors include: Robert Allen, Richard Brooke, Bob Burg, Len Clements, John Milton Fogg, Robert Kiyosaki, Kim Klaver, John David Mann, Paul Zane Pilzer, Paula Pritchard, Bob Proctor, Tim Sales, Tom Schreiter, Bo Short, Dr. Denis Waitley, and Mark Yarnell.
At just fifty-eight, Lou has owned several businesses, donated years of time to spiritual teaching work, built 4 medium-to-large network marketing organizations, designed and built several websites including PipelineParable.com, a delightfully simple prospecting and teaching site based on the Burke Hedges book, The Parable of the Pipeline.
Always at the cutting edge, where network marketing meets internet marketing, Lou also designed some of the first automated network marketing, prospecting, contact management, and follow up systems for people on his teams.
Lou lives in Richmond, Virginia with the "love of his life," wife and partner, Holly Billingsley. He is a father of twin girls, and already a grandfather to two boys.
What has been the biggest mistake ever made in MLM? "It really comes down to one thing - companies and distributors have consistently over-promised and under-delivered leaving the vast majority of customers and distributors with unfulfilled expectations."
I also enjoy helping my friend and local Richmond area Bail Bondsman optimize his site for SEO