A static brochure web site is no longer going to keep your site visitor's attention... people want interaction!   Create a site that allows your visitors to interact with you and you will not just develop client relationships, you will create advocates!

For you: Word of Mouth Marketing is the most important and most cost effective marketing method for your products and services.

How do you amplify your word of mouth marketing?

The basics are: keep your customers happy. If you are doing right by them, then they will spread the word about you. People love to talk, to share ideas and opinions - give them that opportunity whenever you can.

• Creating communities: Find the right people to talk about you, create advocates.
  • Who is your ideal client, define them then target them. Those are the people who will benefit the most from your product or service and want to talk about it.
• Developing tools that enable people to share their opinions
  • Blog, newsletters, forums: make it easy for them to share their expereinces with others
• Motivating advocates and evangelists to actively promote a product
  • Satisfy them, make them happy & excited
• Giving advocates information that they can share
  • Email them, give a free sample, make yourself accessable to feedback.
• Participate in the conversations
  • Let those people know that you are listening, that you care, that what they think MATTERS to you
• Researching and tracking online conversations