Nicole Mckinney's marketing and communications group specializes in unique solutions dedicated to building and creating brands. We believe business strategy is marketing strategy. Our job as a marketing group is to connect. We want to work with our partners to build marketing and branding practices around ideas that drive business opportunitites. By working with our business partners sharing risk and reward, we strive to bring cultural insights, communication processes and products together with an entrepreneurial vision while manufacturing expertise, distribution might and R&D skills to develop a business idea. Ultimately we are building upon ideas and creating the channels, the strategy and the pathways to fortify relationships with each and every person in a way that is meaningful and mindful of how they live their lives.

 

 

 

 

Specialties:We have the opportunity as women to use our understanding and day to day experience to create marketing and brand strategies that recognize that women are individuals. The market place is now keenly aware of the power of purchasing and decision making that this most important target market wields. We aim to assist our partners and clients with intelligent ways to speak to the various "personas" of this target market by making sure that these clients build social networking and new media channels as a way to build relationships and educate their customers while creating a community of customers that can build relationships with one another. While the internet presence for most companies is now common place, creating the communities that this most important target market now dominate has yet to reach a tipping point where social media now has a key role in all marketing campaigns. As a woman owned and run marketing and communications firm, we hope our expertise, innovation and creativity in this most important marketing channel can bring a fresh perspective.

Satisfaction lies in the effort, not in the attainment. Full effort is full victory. Ghandi  

 

 

 

If you don’t know where you are going, you may never get there. Yogi Berra    

 

 

 

We must be the change we want to see in the world. Ghandi  

 

 

 

Even if you are on the right track, you will get run over if you are not moving forward. Author?

 

 

 

If you play it safe in life you've decided that you don't want to grow any more. — Shirley Hufstedler

 

 Nicole McKinney Principal Marketing Consultant  bcad Group 

 416.423.3493 nicole.mckinney@sympatico.ca

 

http://www.linkedin.com/in/bcartsanddesign