Paul Baranda

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Senior Digital Strategy Professional Expert

Paul Baranda Quick Facts

Main Areas: SEO, Social Media, Digital Marketing and Strategy, WordPress, Magento Commerce, Blog Monetization & Blogging for Business
Affiliation: Search Marketing Professionals Organization (SEMPO), Sigma Pi Int'l, DailyMakeover Bloggerati

140 Characters: @PaulBaranda works at helping brands maximize their digital visibility & interact w/ online communities through fresh innovative campaigns and creative concepts.

Paul Baranda is the Executive Director of Marketing at WMI Digital - Women’s Marketing Inc. in their New York office. In this role, he leads the digital and social media strategy and the implementation of social tools and integrated marketing practice across the company’s portfolio of beauty, fashion, and lifestyle brands. For nearly 30 years, Women’s Marketing Inc. has been redefining what it means to be a media company delivering insights, innovation and optimal value across multiple media platforms. Baranda collaborates strategy across WMI’s teams of planning, buying, creative and research services for digital, mobile, print, out-of-home and direct mail platforms to execute a truly integrated approach.

Previously, Baranda was the Director of Zeta Interactive’s Search and emerging Social Media practice, leading a global team across interactive marketing channels. He has over 7 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Baranda also has a deep interest and experience with community building, social media, beauty and fashion industry, and SEO.

In addition to his career, Baranda was a lead at LexisNexis Martindale-Hubbel’s Web Operations team, growing their legal marketing and search engine optimization business to more than $20M from 2008 to late 2010.

During his time at LexisNexis, Baranda grew the practice from 10 to 70 people, including the roll-out of new premium digital solutions. At Zeta Interactive, he led strategic search and social programming for the agency’s top clients including Scholastic, STIHL USA, Century 21, Chase Paymentech, Prudential, K-12 Schools, PepBoys, Ferrari North America, and most recently Citizen Watch.