Best-selling author, speaker, sales trainer, and consultant, Paul McCord is an internationally recognized authority on prospecting, referral-selling, and personal marketing.
Paul has spent 28 years in sales, sales management, training and consulting with a concentration in the financial services industry. He has sold and built top-level sales teams in both business-to-business and consumer markets, selling securities, insurance, banking, and mortgage products, as well as wholesaling securities to NASD broker/dealer firms.
As a trainer, Paul has trained thousands of salespeople and managers from virtually any industry one can think of. His clients include individual salespeople, professionals, and small business owners, as well as companies such as Microsoft, Wells Fargo, UBS, Countrywide, and others.
Paul is the author of the international best-selling book on referral selling, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals (John Wiley and Sons, 2007), which is quickly becoming recognized as the authoritative work on referral selling. His second book, SuperStar Selling: 12 Keys to Becoming a Sales SuperStar will be released in February, 2008. In addition, his articles and interview have appeared in publications throughout the world, including Selling Power, Forbes, Business Week, Advisor Today, Hotel and Motel Management, Airport Business, Sales Magazine (UK), Senior Market Advisor, Employee Benefit Advisor, The Dallas Morning News, The Boston Globe, and many others.
As a thought leader in sales and sales training, Paul has been nominated to and accepted into the Society of Industry Leaders.
Coaching: Individual and group sales coaching with a concentration on prospecting, personal marketing, referral selling, and pipeline development. See discussion at www.powerreferralselling.com/html/coaching.html
Seminars and tele-seminars: Offer both free and fee based sales training seminars in the areas of prospecting, referral selling, and personal marketing. See www.powerreferralselling.com/html/seminars.html
Copywriting and public relations: Offer a number of copywriting and public relations products, from writing client letters, to speeches, to complete public relations packages. See www.powerreferralselling.com/html/marketing.html
Corporate training and consulting: see www.mccordandassociates.com
Speaking Engagements: see www.powerreferralselling.com/html/meeting_planners.html
Traditional prospecting and marketing methods no longer connect effectively with prospects. Prospects are inundated with marketing messages from all sides--cold calls, direct mail, billboards, email, advertising, fliers and every other method you can think of. They have learned to ignore the ever present marketing--including yours.
If you want to be a top producer, you must learn to communicate with prospects in ways they wish to be communicated with and that they respect. In other words, you have to learn new methods of getting your word out.
If you want to be a top producer in your industry, you must rethink what marketing is and totally rework your marketing strategy. Otherwise, you'll continue to be nothing more than a faceless salesperson, in a sea of faceless salespeople, all trying to sell basically the same things, to the same people, at more or less the same price, using the same words and tactics.
The best way to get to know me--or any trainer for that matter--is to visit my training website (www.powerreferralselling.com) and read a number of my articles. In addition to my articles, you might want to visit the "endorsements" page to get an idea of what others, hopefully some people you may know, have to say about my work.
Most trainers have areas they specialize in, even if they claim to train in all aspects of selling. My areas of specialization are prospecting, referral selling, and personal marketing, as well as how to prepare a solid foundation to become a top producer. Unlike many, I don't claim to be your source for anything and everything related to sales. I know my areas of expertise and that's what I work within.
I encourage you to read my articles; subscribe to my twice monthly newsletter, POWER SELLING; see what others say about my book, training, and coaching, and make an educated decision as to where, if anywhere, I can help you in your business.
Whether considering me and my training or that of any other trainer, don't go blindly. Do a little homework--it will save you a ton of money.
E-mail: pmccord@mccordandassociates.com
Phone: 281-216-6845
Corporate website: http://www.mccordandassociates.com
Training website: http://www.powerreferralselling.com
Blog: http://salesandmanagementblog.com
Subscribe to POWER SELLING newsletter: http://www.powerreferralselling.com/html/power_selling.html