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The following quotes are taken from "UNENLIGHTENED MARKETING MISTAKES AND HOW TO AVOID THEM," which you can purchase at EnlightenedMarketing.com.

"Enlightened marketing is about conscious communication, and delivering real value to those we serve. It’s a commitment to acting from an educated and aware perspective, to working for the highest good of all concerned. Enlightened marketing calls upon us to be our best and biggest selves as we represent our businesses."

"What do you do that no one else can do? What do you offer that sets you apart from all the alternatives? Why do your loyal customers return to you again and again? These answers all point to your distinctive value."

"Well-positioned brands have a clear audience, a differentiator and make a compelling promise."

"The Value Identification process is critical to getting your business positioned advantageously in the hearts and minds of those you want to sell to. Although it’s best to do this piece before you start your business, it’s always worth taking time out to check in with your intended audience to see if they continue to find value in what you offer. Take time to recognize and articulate, in conversation and in print, exactly why someone would want to buy from you."

"My clients have incredible gifts that take the form of valuable services and products. They’re often reluctant to speak persuasively about what they offer for fear of seeming immodest. By underselling, they are not telling the Whole Truth about the benefits they offer, and they miss the chance to help as many people as they can, and to flourish in their business. It’s as much a mistake as over-promising things they cannot do."

"Working with those who bring you anything other than joy is vocationally, financially and spiritually depleting."

"My abiding belief is that if we all do exactly what we were sent to the planet to do, the world would function pretty much perfectly. The way I do my part in that is to help those who want to deliver their gifts through a business do so more consciously and effectively, and to thrive in the process. Unleash your gifts!"

Enlightened Marketing

(501) 626-8820

www.enlightenedmarketing.com

Samantha @ EnlightenedMarketing.com (remove spaces when emailing)