Scot McKay of X & Y Communications is a dating coach, author, podcaster and blogger who has burst onto the scene in the last year or so and quickly set himself apart with a unique approach he calls "character-based". 

He has been a consultant to over 125 media outlets worldwide, including Fox News, CBS, NBC, The Wall Street Journal and David DeAngelo's "Interviews With Dating Gurus".

Through a combination of "deserving what you want" and decoding the opposite sex's thought process, Scot talks about how a masculine, confident man of true character and leadership skill is an authentic representation of the man the most desirable women want, obviating the need for "tricks" and "techniques". 

His next-generation concepts transcend mere pickup and seduction and describe a state of having 100% control over one's dating life, culminating in the ability to attract the highest quality women on Earth, effectively manage relationships and make wise decisions from a position of strength. 

Scot is well-known for his monumental VIRTUOSITY program, for his multiple top-ranked podcasts on iTunes and his unique formula for online dating success--in which he objectively demonstrates how to literally dominate one's entire metro area on the dating site of your choice. 

He also represents a real-world example of how a man can effectively manage a successful dating life all the way to the end goal of building a long-term future with the greatest woman he has ever met.  Scot's ultimate "proof of concept" is his wife Emily, who is his podcast co-host and a recognized dating expert in her own right.