Steve and Sara Blumenfeld have been entrepreneurs for about 6 years and have attended numerous networking events. In doing so, they have experienced what business people perceive and practice as "networking." They have seen what is effective and what is useless and even detrimental when people market their business. Sara has writen a book called "The Nurturing Networker - Business Networking That Matters" that has been praised by Ivan Misner, founder of Business Network International. They have discovered, through observation and personal experience, that a successful business depends on relationships rather than traditional marketing techniques like advertising, commercials, billboards, phone book ads, and in-your-face-selling. Successful business depends on repeat customers and referrals and relationship marketing is the key. They can show you how to achieve more sales and deeper relationships with your customers.
If you can't laugh at yourself, make fun of other people.
People look at a half glass of water and say, "It's half full" or "It's half empty." I say, "Who's been drinking out of my glass?"