Marketing Strategy Articles
Paul Keetch is The Official SelfGrowth.com Guide to "Marketing Strategy". You can find complete information on Paul Keetch and his products by visiting MakeMyMarketingWork.com.
Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan.
The following content relating to Marketing Strategy has been reviewed by the editorial staff at SelfGrowth.com for quality and caliber.
All articles written by an Official SelfGrowth.com Guide are denoted by three asterisks (***) at the beginning of the title.
All articles written by an Official SelfGrowth.com Guide are denoted by three asterisks (***) at the beginning of the title.
SelfGrowth.com Recommended Articles:
5 Strategic Marketing Tips For Small Business Owners - By Paul Keetch- Break Down Their 5 Most Common Objections and You’ll Sign On More Clients - by Submitted on Nov 05, 2009 from Fabienne Fredrickson“A desire can overcome all objections and obstacles.” -Anonymous You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going ...
Views: 3You must read the article to rate it. - Online Marketing - 3 Ways to Boost Traffic - by Submitted on Nov 04, 2009 from Luke BryantOnline marketing and advertising is constantly and exponentially on the rise, with digital media becoming a core component of many businesses' marketing strategy. We all know that starting out is not easy and budgets are limited. This article provides some cost effective ways of promoting your ...
Views: 12(3 votes)You must read the article to rate it. - ***Why handout a business card if you don’t want people to contact you. - by Submitted on Nov 04, 2009 from Margaret GoodI belong to quite a few groups, attend and teach at many workshops, conferences and meetings. In turn, I meet a lot of people and most of the time it is customary to exchange our business cards. The question I have for you is why would you exchange business cards with someone if you had no ...
Views: 3(1 vote)You must read the article to rate it. - Does Your Business Marketing Strategy Fit Today's Economy? - by Submitted on Nov 04, 2009 from TJ PhilpottIs your current business marketing strategy addressing the opportunities that exist even in the current economic downturn? When was the last time you reviewed your business objectives to insure they are aligned with the current market conditions? The economic impact of the current global recession ...
Views: 4You must read the article to rate it. - Micro Niche Marketing Offers 5 Advantages - by Submitted on Nov 02, 2009 from TJ PhilpottNiche marketing offers many advantages in terms of less competition but locating a profitable micro niche can be even more beneficial to online entrepreneurs. Simply stated a niche market is merely smaller and more specialized segment of much larger market. When you locate or define an even smaller ...
Views: 3You must read the article to rate it. - When Creating a Blog the Niche Selection is Important - by Submitted on Oct 29, 2009 from TJ PhilpottWhen creating a blog you want to pay special attention to selecting the niche you choose to blog in. You have got to remember that both you and hopefully the blog reader will be spending a lot time at the site. You of course will be managing it and supply content while site visitors will be reading ...
Views: 3You must read the article to rate it. - CranioSacral Therapists - 4 Steps to a Client-Rich Relationship - by Submitted on Oct 29, 2009 from Sharon DesjarlaisDo you ever feel stuck at the thought of marketing and filling your practice? Do you find yourself tied up in knots whenever you try to tell someone new what you do? That's a symptom of TMI: sharing Too Much Information too early in the practitioner-prospect relationship. Compared to most ...
Views: 11(2 votes)You must read the article to rate it. - INTRAPRENEURSHIP SUCCESS-Overview from a Successful Serial Intrapreneur - by Submitted on Nov 06, 2009 from Howard Edward HallerThis is the introduction to the concept of Intrapreneurship, sometimes referred to as Corporate Entrepreneurship, which is based on the idea of using entrepreneurial techniques in a corporation to create a new product, service or division to help the corporation grow, or in some cases survive and ...
Views: 3(1 vote)You must read the article to rate it. - Follow Up Until They Buy or Die - by Submitted on Oct 28, 2009 from Kathy JiamboiMany people laugh when I say this, some people cringe. I think most people are afraid to continue to follow up for fear of being rejected. But the truth is statistics show that the majority of sales happen somewhere between the 5th and 12th contact. Some information from the National Sales ...
Views: 17(3 votes)You must read the article to rate it. - Testing for More Profits - by Submitted on Oct 28, 2009 from Kathy JiamboiThe only way to know if one marketing medium is better than another is to test. Some businesses fall into the trap of doing what they have always done marketing and advertising-wise because it produces what they think are okay results. This is all well and good if you have in fact tested other ways ...
Views: 10You must read the article to rate it. - Beware of Social Media - by Submitted on Oct 28, 2009 from Kathy JiamboiThere is unending information about the power of social media and why you should be involved. With all the hype about becoming involved in it there is one thing you must always keep in the back of your mind. Be careful what you put out there because it will end up as a digital fingerprint that ...
Views: 23(1 vote)You must read the article to rate it. - Multi-Step, Multi-Channel - by Submitted on Oct 27, 2009 from Kathy JiamboiWhen marketing anything in your business it is important to use a multi-step, multi-channel system. It has been reported that your advertising or offer needs to be seen at least eight times before a buying decision is made. I’m sure you can relate to this. You get something in the mail and you ...
Views: 13(3 votes)You must read the article to rate it. - Brainstorming for Breakthroughs - by Submitted on Oct 27, 2009 from Kathy JiamboiWith all the changes taking place in our economy it is important now more than ever to keep our eyes open for opportunities and different ways of doing business. Think about breaking away from the conventional approaches you have been taking in the many different areas in your ...
Views: 14(4 votes)You must read the article to rate it. - Is There a RISK Doing Business with YOU? - by Submitted on Oct 27, 2009 from Kathy JiamboiMany businesses guarantee satisfaction with their products or services. And, if you are not doing this you should be. For those of us who do offer some sort of guarantee, is it something you articulate to your customers? If not, it could be the difference between an increase or a loss in ...
Views: 15(3 votes)You must read the article to rate it. - Targeting Your Prospects – The Benefits Of Niche Marketing - by Submitted on Oct 26, 2009 from Jason BrettMany businesses make the mistake of trying to be "all things to all people". And the Truth is that unless your a fortune 100 company with multiple divisions... you can't! You're better off choosing the markets you want to target and then focus exclusively on serving these segments better than ...
Views: 10(2 votes)You must read the article to rate it. - Niche Marketing Strategy For Your Home Based Franchise; But To The Affluent? - by Submitted on Oct 26, 2009 from Jennifer GilbertIt seems that everywhere we turn all we hear about is how tough it is to start a home based franchise. I say that the exact opposite is true and quite frankly there couldn’t be a better time to start your own home based franchise. I’m here to remind you that you need to focus on the ...
Views: 14(1 vote)You must read the article to rate it. - Amazon.com Marketing: How to Get Your Blog Published on Amazon's Kindle - by Submitted on Oct 25, 2009 from Donna GunterAmazon's Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t get to ...
Views: 1You must read the article to rate it. - Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags - by Submitted on Oct 25, 2009 from Donna GunterTwitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I've recently noticed another trend in Twitter usage that increases its viral marketing capabilities through ...
Views: 1You must read the article to rate it. - An Enterprise's Future Success as a Change Agent - by Submitted on Oct 25, 2009 from Jorrian GelinkAn executive driving an enterprise’s success must not only focus on the present but also in the future. Developing a culture of continuous change and improvement within the organizational structure will help an enterprise change course rapidly if necessary. To remain stagnant within the current ...
Views: 11(1 vote)You must read the article to rate it. - Understand This Truth: Marketing is Everything - by Submitted on Oct 24, 2009 from Jason BrettTo succeed in business, you need to attract customers. Not just first-time customers, but those who continue to buy from you on a regular basis. Learn the key distinguishing truths that separate weak and dieing companies from those that continue to grow... It's "customers" that put you in ...
Views: 12(1 vote)You must read the article to rate it. - Ezine Marketing: How to Triple Your Ezine Opt-ins With a Squeeze Page - by Submitted on Oct 23, 2009 from Donna GunterFor years I've resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a ...
Views: 2You must read the article to rate it. - Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners - by Submitted on Oct 23, 2009 from Donna GunterEvery day, my inbox is filled with emails promoting yet another new marketing strategy or promising results that will cure all of my marketing ills. Most of the strategies are flash-in-the-pan -- here today and gone tomorrow because the next new strategy has been discovered. A few newer ...
Views: 2You must read the article to rate it. - 5 Best Strategies to Develop a Responsive Email List - by Submitted on Oct 23, 2009 from Donna GunterI see the well-known Internet marketing gurus do this all the time -- they begin to try and sell to me when I first opt into their list. This has worked quite well for them over the years, but I think the tide is turning and people are generally becoming more marketing-savvy. Your list members ...
Views: 2You must read the article to rate it. - How to Use Trial Offers to Increase Your Sales - by Submitted on Oct 23, 2009 from Alicia ForestDo you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you're still not quite sure about handing over your cash? Well, some of your prospects will feel the same way as they read your sales page for your product or service. Your offer sounds great, ...
Views: 3You must read the article to rate it. - Here's Why You're Not Making Enough In Your Business - by Submitted on Oct 22, 2009 from Fabienne FredricksonI see this time and time again with entrepreneurs: A person tries so hard to market their business, wondering why it’s not “happening”, and is frustrated to see that the results aren’t coming in. Yes, with most every entrepreneur, there is indeed something to be changed and tweaked in ...
Views: 13You must read the article to rate it. - Copy Writing Skills You Need to Know - by Submitted on Oct 22, 2009 from TJ PhilpottMost online entrepreneurs are aware that online sales success is ultimately reliant upon good copy writing skills. When you first start marketing on the internet the initial emphasis is on traffic generation but nothing gets sold until you learn to write effective sales copy. This particular ...
Views: 11You must read the article to rate it. - Home Business Leads – How to Attract Quality Leads Through Personality Marketing - by Submitted on Oct 22, 2009 from Carla BaldockThere's no hiding the fact that the biggest gripe for many home business entrepreneurs is generating home business leads. The main reasons for this is an unfocused marketing strategy and inadequate lead generation training. Most home business owners try to become an expert in all marketing ...
Views: 19(3 votes)You must read the article to rate it. - Things to Consider in Postcard Printing - by Submitted on Oct 21, 2009 from Katie MarcusEven on a shoestring budget, you can always launch effective marketing campaigns for your business with the use of postcard printing. There are a hundred and fun ways to promote your business through color postcard printing. The only thing that can limit you is your own imagination. Therefore, ...
Views: 10You must read the article to rate it. - The Four P's of a Powerful Article Marketing Strategy - by Submitted on Oct 21, 2009 from Denise WillmsArticle marketing is one of the most effective ways to establish yourself as an expert, build relationships with your target market, and get new leads for your business. But these things don't just happen on their own. Powerful article marketing requires a strategy, and here are the four P's it ...
Views: 11You must read the article to rate it. - How to Pick the Right PR Firm for Your Company - by Submitted on Oct 21, 2009 from Anthony MoraYou’ve decided it’s time to launch your PR campaign. You’re ready to move forward. Now you need to figure out who your public relations partner in this journey is going to be. Believe me, it is a journey (and can be a great one) and in the best of cases the PR company that you choose is ...
Views: 18(1 vote)You must read the article to rate it. - How Writing Articles Benefit Online Entrepreneurs - by Submitted on Oct 21, 2009 from TJ PhilpottOne of the most effective and economical methods of getting free online advertising is by writing articles. Although article marketing does takes some effort the benefits are well worth it. In fact when you write interesting articles they can conceivably be circulating around on the internet for ...
Views: 10You must read the article to rate it. - How to Give Your Catalog a Makeover - by Submitted on Oct 20, 2009 from Katie MarcusGenerating sales using your catalogs requires at least an annual catalog makeover. For many businesses, much more frequent changes are being made on advertising materials or marketing tools. The main thing to keep in mind during a makeover is the purpose behind catalogs: to generate customers ...
Views: 9You must read the article to rate it. - Social Networking: 7 Strategies to Finding Your Target Market on Twitter - by Submitted on Oct 20, 2009 from Donna GunterSocial networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher's challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as ...
Views: 8You must read the article to rate it. - Social Networking: 10 Steps to Finding Your Target Market in Facebook - by Submitted on Oct 20, 2009 from Donna GunterEveryone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to ...
Views: 8You must read the article to rate it. - 6 Steps to More Clients and More Profits! - by Submitted on Oct 24, 2009 from The !Adam Urbanski - How to Attract More Clients with Less EffortWhether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn't one of your strengths. Here is just a short list of "marketing ...
Views: 2You must read the article to rate it. - Affordable SEO is Returnable SEO - by Submitted on Oct 19, 2009 from Chris WilliamsThe website is an integral part of a company’s marketing tool, and with clever design and application it can be an integral part of its revenue stream. Affordable SEO is the ability to create an internet marketing campaign that can source out relative streams of traffic and offer returns on the ...
Views: 14(1 vote)You must read the article to rate it. - 5 Most Effective Online Continuity Program Models - by Submitted on Oct 19, 2009 from Donna GunterContinuity programs are the "new" online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their ...
Views: 15(2 votes)You must read the article to rate it. - 7 Secrets to Successful Keyword Research - by Submitted on Oct 19, 2009 from Donna GunterAs people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by ...
Views: 12You must read the article to rate it. - 5 Secrets to Creating a Powerful Google Profile - by Submitted on Oct 19, 2009 from Donna GunterI often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, like ...
Views: 9You must read the article to rate it. - How to Create Your Target Market Profile - by Submitted on Oct 17, 2009 from Donna GunterMuch has been written on how to locate and define your target market. However, there is a problem with this process. Once you have defined that target market, you're probably completely overwhelmed with all the details and facts you have collected about this target market and have absolutely no ...
Views: 15You must read the article to rate it. - 8 Secrets to Fill Your Business in 60 Days - by Submitted on Oct 17, 2009 from Donna GunterRecently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best ...
Views: 11You must read the article to rate it. - 3 Secrets to Avoiding Isolation an an Online Entrepreneur - by Submitted on Oct 17, 2009 from Donna GunterIn my first foray into the self-employed world, I created stenciled floorcloths and wallhangings and sold them in juried craft shows around New England. I did what all of the authors of self-employment books said to do -- turned my hobby into a business. What I discovered rather quickly that this ...
Views: 11You must read the article to rate it. - How to Make Your Advertising Poster Stand Out - by Submitted on Oct 17, 2009 from Katie MarcusGood poster printing can be hard to find. Some businesses clutter their posters with so much info you cannot tell what the heck is going on. Other posters are so bare that you wonder why anyone even bothered. Here are some tips on how to create a good balance between overkill and barely-there ...
Views: 15(1 vote)You must read the article to rate it. - Are You Reinventing The Wheel In Your Marketing? - by Submitted on Oct 16, 2009 from Helen GravesWhen I first got serious about filling my marketing programs, I knew it was going to require me to (gasp) talk to people, live and in person, or at least on the phone. (You out-going types may not see the problem, but my fellow-traveling introverts understand what I’m saying. And truth be ...
Views: 4You must read the article to rate it. - Internet Security: 8 Proven Tactics to Eliminate Threats from Spam, Viruses, and Hackers - by Submitted on Oct 16, 2009 from Donna GunterAs an online business owner, you face treacherous Internet security risks every single time you're online. Viruses, hackers, and spam await you at every turn. The reality is that these threats are always going to be a component of being online and doing business online. Unfortunately, they seem ...
Views: 2You must read the article to rate it. - How to Stand Out: Differentiate Your Business with Authenticity - by Submitted on Oct 16, 2009 from Donna GunterI had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it was so true, ...
Views: 2You must read the article to rate it. - The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners - by Submitted on Oct 16, 2009 from Donna GunterIf I had to begin my business again from scratch, I would look at forming strategic alliances and seeking joint ventures partners much sooner in my business growth plan. Asking a more successful business owner to help you promote your site or to form an alliance where you both benefit is one of ...
Views: 2You must read the article to rate it. - 10 Best Strategies to Massively Increase Your Visibility Online - by Submitted on Oct 16, 2009 from Donna GunterIncreasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to increase your online visibility, you discover so many options, yet have so little time for research and ...
Views: 2You must read the article to rate it. - Planning Your Music Career - by Submitted on Oct 15, 2009 from Brian DohertyThe Challenge. We study and practice. Yet the question remains, “What now?” How do I make a musical connection to others? How do I apply my skills to real-world experiences? It’s frustrating that the craft of drumming, and the landscape of the music business is not an exact science. But ...
Views: 7You must read the article to rate it. - 3 Easy Steps to Marketing Your Business to Success - by Submitted on Oct 14, 2009 from Alicia ForestDo you often find it difficult to make time for your marketing activities? Or do you find that when you do market, it's not consistent enough to bring you the results you want? Marketing your business is as important as what it is that you do. If you embrace that, you will stop struggling so much ...
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