Marketing Strategy Articles
Paul Keetch is The Official SelfGrowth.com Guide to "Marketing Strategy". You can find complete information on Paul Keetch and his products by visiting MakeMyMarketingWork.com.
Marketing Strategy is a business' approach to marketing its products and services, forming the basis for developing a marketing plan.
The following content relating to Marketing Strategy has been reviewed by the editorial staff at SelfGrowth.com for quality and caliber.
All articles written by an Official SelfGrowth.com Guide are denoted by three asterisks (***) at the beginning of the title.
All articles written by an Official SelfGrowth.com Guide are denoted by three asterisks (***) at the beginning of the title.
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5 Strategic Marketing Tips For Small Business Owners - By Paul Keetch- 7 Strategies for Building Online Relationships with Industry VIPs - by Submitted on Nov 19, 2009 from Donna GunterOne of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years and required an investment of much blood, sweat and tears. Ultimately, it wasn't until you paid your dues ...
Views: 2You must read the article to rate it. - 15 Powerful Ways to Promote Your Teleclass - by Submitted on Nov 19, 2009 from Donna GunterTeleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with ...
Views: 2You must read the article to rate it. - Why Traditional Article Marketing Should Be Dead! - by Submitted on Nov 19, 2009 from Eric GruberArticle marketing is one of the best ways to gain instant credibility, increase website traffic, build your list and get more sales. But, the only way you'll experience these results is if you stop doing article marketing the traditional way! Here's why most of what you have been told by other ...
Views: 1You must read the article to rate it. - Connect with Your Brochure - by Submitted on Nov 19, 2009 from Keri SilkA warm friendly invitation or a sales piece? Which do you want representing your business? I have worked with a wide variety of intuitives, energy healers, readers, spiritual counselors and others who struggle with their marketing materials. How does one create something welcoming. How does one ...
Views: 2You must read the article to rate it. - How to Increase Your Website Traffic Rankings Using Social Media Marketing - by Submitted on Nov 18, 2009 from Judah SwagertyThere are plenty of ways you can use social media to market your products or services online. I would stay away from MySpace unless you're in the entertainment industry. Outside of that, Facebook is the best choice. Stay away from Twitter unless you are doing multiple promotions or frequent ...
Views: 2You must read the article to rate it. - Marketing Strategies: Do You Find It Easy or Difficult to "Toot Your Own Horn?" - by Submitted on Nov 17, 2009 from Maya BaileyOne of the biggest concerns I hear from my clients, almost on a daily basis, is “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?” A client’s story: One of my clients, Shelley, came to the session bewildered. “I didn’t know ...
Views: 2(1 vote)You must read the article to rate it. - 5 Steps to a Winning Continuity Program - by Submitted on Nov 17, 2009 from Carma Spence-PothittOne of the best ways to make a passive income is to offer a continuity or membership program. According to my mentor, Daniel Hall, you just need to follow these five simple steps and you'll be able to create a continuity program that will not only provide regular income, but can also support a ...
Views: 5You must read the article to rate it. - Coaching Business Success - 3 Hidden Truths About Why Your Business is Struggling - by Submitted on Nov 17, 2009 from Kathy Jo Slusher-HaasYou hear the stories about coaches earning 6-figure. You have the passion; you are an amazing coach deeply committed to the success of your clients; you are completely dedicated to making your business work. But ...you are still struggling. Don't worry, there is hope. What would it be worth to ...
Views: 10(4 votes)You must read the article to rate it. - Impact of Production Quality on Customer Action Rates - by Submitted on Nov 17, 2009 from Bill MurphyAs far as professional video marketing is concerned, the production quality of the video is the actual crowd pulling factor. The perfection of script, storyboard, location actors, dialogue, voice makeover, audio, quality shoot, editing and formatting when blended together makes a good charisma. A ...
Views: 6(1 vote)You must read the article to rate it. - Promotional Giveaways A Thing of the Past or Innovative Idea? - by Submitted on Nov 16, 2009 from Julie JohnsonMany businesses have used promotional product advertising in their businesses in the past, but then they seemed to just seem to disappear. Sure you still were seeing some promotional pens and such around businesses but over time other business giveaway items just seemed to vanish into thin air. ...
Views: 2You must read the article to rate it. - When a Bad Sandwich Gets It Good and A Good Cola Gets a Bad Rap - by Submitted on Nov 16, 2009 from Kordell NortonWho thinks this stuff up? Pittsburgh with a friend and he, the native, explains that you don’t go to Steel Town without having a sandwich at Primanti Brothers. It seems that years ago the drivers from the produce businesses that line the river would race over to Primanti to get a sandwich. ...
Views: 6(1 vote)You must read the article to rate it. - Tips on Beginning to Use Promotional Items - by Submitted on Nov 16, 2009 from Julie JohnsonThere are as many marketing ideas as there are people working in marketing, ideas that work and ideas that don't. One advertising technique you might want to consider is to use promotional merchandise within your sales plans. You may have thought to try them but weren't sure how to begin. When ...
Views: 2You must read the article to rate it. - Advertising - How To Succeed 4 - by Submitted on Nov 16, 2009 from Peter RadfordHistory: Part 2 The dawn of the 1960’s witnessed the transformation of Advertising into a modern and dynamic phase in which creativity became the watchword. The result was advertisements that left the consumer captivated. The Volkswagen ad campaign contained some eye-catching headlines, such ...
Views: 5(1 vote)You must read the article to rate it. - How and Why People Buy - by Submitted on Nov 16, 2009 from Justin HammondsPeople hate to be sold but love to buy. This principle is a key principle many marketers miss when going about promoting their business opportunity. As a network marketer your product is the opportunity for a better life. Once you understand what you are selling, you can then focus on why someone ...
Views: 5(1 vote)You must read the article to rate it. - Promoting Your Business Opportunity Without Rejection - by Submitted on Nov 16, 2009 from Justin HammondsWhen you are promoting your business opportunity with the right mindset and method, you never have to worry about being rejected by your prospects. The first thing you must understand is a prospect or a lead is a person who saw what you have to offer and the will want to hear from you. With ...
Views: 6(1 vote)You must read the article to rate it. - How to Use Free Classified Ads to Promote Your Business - by Submitted on Nov 16, 2009 from Justin HammondsClassified ads are still an very great source to generate traffic to your site and obtain some good free leads for your business. Many marketers focus their energy on posting as many ads as they can, but if you take the time to write One Great ad, you will better leverage your time and you ...
Views: 4(1 vote)You must read the article to rate it. - The Power of Persuasion in Negotiations: The Battle Plan - by Submitted on Nov 15, 2009 from stephanie stephanieIn the world of business, I believe you are aiming to win all the negotiations you make. Negotiations are not easy to win because you have a lot of things to learn, practice, master and also prepare. In the military missions, before they engage themselves into battle, they already prepared a ...
Views: 5You must read the article to rate it. - The Difference between Salad and Garbage (and How it Affects Your Number of Clients) - by Submitted on Nov 14, 2009 from Fabienne Fredrickson“The only difference between salad and garbage is timing!” At least that’s what I’ve been focusing on recently, especially for businesses that are time sensitive. Some chiropractors have this problem, so do lawyers, but my thought is when you’re in a service business, timing is ...
Views: 3You must read the article to rate it. - Taking Care of the Provider & the Business Owner - by Submitted on Nov 13, 2009 from Barbara PhillipsMany of us are at work all day, taking care of everyone and everything else. Many business owners are also hard at work all evening and each weekend getting caught up on billing, policies & procedures, marketing or just finishing the day's paperwork. Practice owners are entirely aware that you ...
Views: 10(2 votes)You must read the article to rate it. - Attracting New Clients to Your Business - by Submitted on Nov 13, 2009 from Barbara PhillipsA question that comes up frequently is about attracting new clients. This is especially true for the business that is just starting up. Most of us don't have thousands of dollars just sitting around to use for marketing. But there are several ways in which you can find those first few clients, ...
Views: 11(2 votes)You must read the article to rate it. - Branding - How To Succeed 3 - by Submitted on Nov 12, 2009 from Peter RadfordBrand Management Types of Brand: Part 2 Brand Equity - When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced. Consider the ...
Views: 12(2 votes)You must read the article to rate it. - 7 Reasons Why an Online Business is the PERFECT Business for Introverts - by Submitted on Nov 12, 2009 from Donna GunterI recently realized that much of my 1970's childhood upbringing both enhanced my natural tendency toward introversion and prepared me to own a virtual online business. I grew up out in the country, about 10 miles out of town. My friends lived 10 miles from town in other directions (about 20 miles ...
Views: 7You must read the article to rate it. - The Persuasion in Hearing the Magical Word ‘YES’: The most Important Thing to Remember - by Submitted on Nov 12, 2009 from stephanie stephanieIn the world of business especially in marketing and sales, you have a lot of things to remember when it comes to persuading your clients. This persuasive action plays a very critical role in marketing and sales. I am telling you here the real fact that as a salespeople, you need to take your ...
Views: 8(1 vote)You must read the article to rate it. - The Key To Success Is Your Content For Website - by Submitted on Nov 12, 2009 from Paul RodgersIt does not matter if this is your first website or one in a million of them; you need content for website after website and you need it day after day. The key to success is your content for website, or sites, and making sure visitors can find you. For anyone who has their own website, we all ...
Views: 7(1 vote)You must read the article to rate it. - 5 Secrets You Should Know About Why People Will Buy from You - by Submitted on Nov 11, 2009 from Kathy Jo Slusher-HaasHow many times have you had a conversation with a prospect when nothing panned out? How many people have gone to your website and left without signing up for your ezine? What about a speech, workshop, or 1 on 1 that was a dead end? What would it be worth to discover 5 secrets you can implement ...
Views: 6You must read the article to rate it. - Four out of Three People Have Problems with Fractions – How to Really Grow Your Business - by Submitted on Nov 11, 2009 from Kordell NortonSince 37.843% of all statistics are made up, how do you know what you should be measuring? (grin) This is a rant on numbers. Not just any number but one particular item and how it impacts your world. These are the days of eliminating the number of commas in your world. What? Commas. You ...
Views: 16(3 votes)You must read the article to rate it. - Leadership should smell like Miracle Whip - by Submitted on Nov 11, 2009 from Kordell NortonKraft Mac & Cheese, pantyhose, and Apple iPods. When times get tough, we see the emergence of true leadership and vision. The choice is to wallow in pity, self doubt and second guessing or - to act and charge ahead, WITH COURAGE. It is during hard times that we most need to look for ...
Views: 10(1 vote)You must read the article to rate it. - Phases of an Effective Internet Marketing Strategy PART 2: 2 of 4 - by Submitted on Nov 11, 2009 from Kenny GreggMarketing strategy Part 2 is where we will discuss the next phases in the process of effective internet marketing. Marketing strategy is a method of focusing an organization’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market ...
Views: 8(1 vote)You must read the article to rate it. - The First Step to Turbo-Charging Your Marketing - by Submitted on Nov 10, 2009 from Carma Spence-PothittIs your business blooming and growing? Are you seeing regular increases in income or customer base? Do customers and clients come looking for you? If you answered "no" to these questions -- if you are working overtime looking for new clients and customers -- you may have a stale or ...
Views: 5You must read the article to rate it. - Top 8 Signs of ECommerce Fraud: How to Detect Fraudulent Credit Card Transactions - by Submitted on Nov 10, 2009 from Donna GunterWhen you have an online component of your business, experiencing ecommerce fraud is becoming the rule rather than the exception. No longer is it a matter of "if" this will happen to you but "when" it will happen to you. I did some quick research and was astounded at the extent of fraudulent ...
Views: 4You must read the article to rate it. - INTRAPRENEURSHIP SUCCESS: The 3M Post-it Notes story overview - by Submitted on Nov 09, 2009 from Howard Edward HallerINTRAPRENEURSHIP SUCCESS: The 3M Post-it Notes story overview The Intrapreneur must learn to get around the roadblocks of corporate structure and a stodgy manager, or the traditional corporate bureaucracy. A successful corporate entrepreneur or Intrapreneur must first convince middle management ...
Views: 8(2 votes)You must read the article to rate it. - Picking the Best Market Research Strategy for You - by Submitted on Nov 09, 2009 from TJ PhilpottWhen starting an online business one of your first decisions is selecting a research strategy that best fits your business objectives. The research you conduct will need to fit the 'type' market you have chosen and this is often times based upon your experience and resources. Marketing on the ...
Views: 4You must read the article to rate it. - A Persuasion Reminder to Ger Your Clients to Take Immediate Action - by Submitted on Nov 09, 2009 from stephanie stephanieWhen you entered the world of business, you already thought of how you are going to get more sales in just a small period of time. There are a lot of techniques that you can use in persuading your clients to get what you want but you need to learn how, when and where to use this. You must use ...
Views: 8(1 vote)You must read the article to rate it. - The Persuasion Tips: Getting Others to Take Immediate Actions - by Submitted on Nov 05, 2009 from stephanie stephanieIn the world of business especially in marketing and sales you will encounter a lot of excuses during the process of persuading your client. This usually comes out when you are already closing the sales. So, are you tired of all this excuses? Aside from getting more sales, getting clients to ...
Views: 9(1 vote)You must read the article to rate it. - Top Tips for Starting & Running your Article Marketing Campaigns [Part 1 of 2] - by Submitted on Nov 05, 2009 from John KilbrideArticle marketing is one of the single best ways to promote your business. Through article marketing you can establish yourself as an expert in your industry, build credibility, widen your online footprint (both for you and for your brand), boost your websites organic rankings in search engines, ...
Views: 10(1 vote)You must read the article to rate it. - Break Down Their 5 Most Common Objections and You’ll Sign On More Clients - by Submitted on Nov 05, 2009 from Fabienne Fredrickson“A desire can overcome all objections and obstacles.” -Anonymous You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going ...
Views: 11You must read the article to rate it. - Online Marketing - 3 Ways to Boost Traffic - by Submitted on Nov 04, 2009 from Luke BryantOnline marketing and advertising is constantly and exponentially on the rise, with digital media becoming a core component of many businesses' marketing strategy. We all know that starting out is not easy and budgets are limited. This article provides some cost effective ways of promoting your ...
Views: 24(4 votes)You must read the article to rate it. - ***Why handout a business card if you don’t want people to contact you. - by Submitted on Nov 04, 2009 from Margaret GoodI belong to quite a few groups, attend and teach at many workshops, conferences and meetings. In turn, I meet a lot of people and most of the time it is customary to exchange our business cards. The question I have for you is why would you exchange business cards with someone if you had no ...
Views: 15(2 votes)You must read the article to rate it. - Does Your Business Marketing Strategy Fit Today's Economy? - by Submitted on Nov 04, 2009 from TJ PhilpottIs your current business marketing strategy addressing the opportunities that exist even in the current economic downturn? When was the last time you reviewed your business objectives to insure they are aligned with the current market conditions? The economic impact of the current global recession ...
Views: 12You must read the article to rate it. - Simple Steps to Get the Publicity You Deserve - by Submitted on Nov 03, 2009 from Leslie Hamp & Holly GeorgeThe reality is, public relations is probably the most underutilized and underappreciated way of marketing any business, product or service, yet when used consistently, it can bring huge rewards to businesses and organizations of all sizes. PR is the least expensive, least risky and most effective ...
Views: 5(1 vote)You must read the article to rate it. - Don’t Disdain The Business of Business It Can Help You Celebrate What You Believe In - by Submitted on Nov 11, 2009 from Marilyn Michael“I’m a therapist not a salesperson.” “My forte is not the business of business.” “Trying to promote what I do frustrates me.” When you begin a therapeutic practice, the fact is you have entered a service industry. You are a businessperson even if there is a tendency to think of that ...
Views: 5You must read the article to rate it. - Advertising, Marketing and PR: What's the Difference? - by Submitted on Nov 03, 2009 from Carma Spence-PothittSure, They Are Related ... But Each Serves a Different Function You hear the terms "marketing," "public relations" and "advertising" talked about all the time. But, they seem to mean the same thing sometimes ... it can be very confusing, especially for small or solo-businesses owner. So, in this ...
Views: 7You must read the article to rate it. - Micro Niche Marketing Offers 5 Advantages - by Submitted on Nov 02, 2009 from TJ PhilpottNiche marketing offers many advantages in terms of less competition but locating a profitable micro niche can be even more beneficial to online entrepreneurs. Simply stated a niche market is merely smaller and more specialized segment of much larger market. When you locate or define an even smaller ...
Views: 9You must read the article to rate it. - Put Your Marketing on AUTOPILOT - by Submitted on Oct 30, 2009 from Fabienne FredricksonWould you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a ...
Views: 4You must read the article to rate it. - When Creating a Blog the Niche Selection is Important - by Submitted on Oct 29, 2009 from TJ PhilpottWhen creating a blog you want to pay special attention to selecting the niche you choose to blog in. You have got to remember that both you and hopefully the blog reader will be spending a lot time at the site. You of course will be managing it and supply content while site visitors will be reading ...
Views: 9You must read the article to rate it. - Are You Using Your Nonprofit Organization’s Website To Raise Money? - by Submitted on Oct 29, 2009 from Sharon MikrutCompetition for resources in the nonprofit community is fierce, forcing nonprofit organizations to look beyond traditional fundraising strategies, such as applying for grants and contracts. Although there are a myriad of ways to raise money, this article focuses on generating revenue through your ...
Views: 11You must read the article to rate it. - Using Your Nonprofit Organization’s Newsletter To Generate Revenue - by Submitted on Oct 29, 2009 from Sharon MikrutToday, as competition for resources is fierce, nonprofits have to look beyond traditional fundraising strategies, such as applying for grants and contracts. Although there are a number of ways to raise funds, the purpose of this article is to focus on generating revenue through your ...
Views: 12(1 vote)You must read the article to rate it. - CranioSacral Therapists - 4 Steps to a Client-Rich Relationship - by Submitted on Oct 29, 2009 from Sharon DesjarlaisDo you ever feel stuck at the thought of marketing and filling your practice? Do you find yourself tied up in knots whenever you try to tell someone new what you do? That's a symptom of TMI: sharing Too Much Information too early in the practitioner-prospect relationship. Compared to most ...
Views: 22(2 votes)You must read the article to rate it. - Branding: What Is it & Why You Need It As A Holistic Health Practitoner! - by Submitted on Oct 28, 2009 from Kelly GreenBranding: What Is It & Why You Need It As A Holistic Health Practitioner! Now that you’ve found your passion as a holistic practitioner, you must now figure out how to turn that passion into profit - the first step is BRANDING! Before any business can be successful, you must first identify ...
Views: 9You must read the article to rate it. - INTRAPRENEURSHIP SUCCESS-Overview from a Successful Serial Intrapreneur - by Submitted on Nov 06, 2009 from Howard Edward HallerThis is the introduction to the concept of Intrapreneurship, sometimes referred to as Corporate Entrepreneurship, which is based on the idea of using entrepreneurial techniques in a corporation to create a new product, service or division to help the corporation grow, or in some cases survive and ...
Views: 16(1 vote)You must read the article to rate it.
