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Small Business Marketing Articles

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Joe Bavonese
Joe Bavonese is The Official SelfGrowth.com Guide to "Small Business Marketing". You can find complete information on Joe Bavonese and his products by visiting www.uncommon-practices.com.
Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. The following content relating to Small Business Marketing has been reviewed by the editorial staff at SelfGrowth.com for quality and caliber.

All articles written by an Official SelfGrowth.com Guide are denoted by three asterisks (***) at the beginning of the title.
  • Use Social Networking To Give Your Business Free Internet Exposure - by Gerald LaceyHaving a Web site is simply the best way to advertise and market your business. If you’re self-employed, the Internet can help you connect with like-minded people who can bring new business right to you through word-of-mouth. In the days when word-of-mouth was just that…one person actually ...
    Views: 6
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  • The Spirit of the Olympic Athletes Can Influence Your Business - by Loren FogelmanNot everyone is a sports enthusiast or competitive person. There are lessons, however, which can be learned from athletes and applied to your business. Each and every Olympic athlete has a coach behind her, is part of a group and is driven to strive for peak performance. They have the determination ...
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  • Hate Selling? Start a Movement Instead. - by Suzanne EvansI recently hosted an event in New York and a woman signed up for one of my programs. We'll call her Sally. About a week after we met, I had a call with her and she said, "I thought it was just wonderful how you did that entire day and you didn't sell anything." I said, "Sally, you're in my ...
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  • Be Willing To Do What Others Aren’t: Take Action, In Spite Of - by Fabienne FredricksonSometimes, you just KNOW there’s something you need to take action on to take your business forward. However, if you’re anything like me, you’ve gotten stopped in the past, even when it’s something you KNOW will create big results. You procrastinate, you tidy up your office, get another cup ...
    Views: 11
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    Average: 3.5 (2 votes)
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  • Create Joint Venture ‘Giveaways’ to Boost Your List - by Tracey LawtonOne of the best ways you can give your list building efforts a HUGE boost is to partner with other solopreneurs to create a giveaway event … also known as a joint venture (JV). If done right this strategy can literally add hundreds of new subscribers to your list in a very short period of time. ...
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  • Are You Making This Potentially Fatal Career Mistake? - by Mardi Lo FasoDid you know that only about 20% of your client base—your "raving fans"—will proactively refer to you? Why not the other 80%? Well, it's not because they don't WANT to refer to you. It's because THEY'RE NOT THINKING ABOUT YOU! Don’t make the potentially fatal career mistake of thinking ...
    Views: 18
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  • Improve Your Business Image - by seoThere are many ways that a web design company can help you improve your online image. They can completely redesign the look and feel of your site, repair problems you may have, and even write appropriate content that is interesting for the users. You may not realize it but your company may have ...
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  • CranioSacral Therapists - 3 Costly Marketing Mistakes Most Therapists Make and How to Avoid Them - by Sharon Desjarlais, CCEven for hands-on therapists, effective online marketing is hands down one of the most effective ways to grow a practice. Yet having a beautiful website isn't enough to bring new clients to the table. Here are 3 mistakes that are likely costing you clients right now. Fortunately once you know ...
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  • Guidelines for Marketing and Developing A Successful Practice - by Licia Ginne, MFT Building a successful private practice takes a coordination of activity. It takes working honing your craft, it takes a support system, the use of multiple of marketing tools and in this day and age it takes creating a web presence. If you'd like to know more about marketing tools you can go to my ...
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  • Types of Business Risks That You are Prone to - by Joshua NyamacheYou and I know very well that the business world is dynamic and full of business risks. The future is uncertain and what seemed to work well just yesterday is not a guarantee that it will today. Things change any time and the changes may bring opportunities or misery in our businesses. The ...
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  • Get Maximum Results From MLM Business Lead Generation by Combining Online and Offline Marketing - by Carla BaldockIt is often said that offline MLM business lead generation tactics are "old school". Well, sadly in many cases, this may very well be the case as the methods taught by your upline are those from yesteryear. Many are stuck in their old ways, coaching their new distributors in marketing methods ...
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  • What is Branding and Why Should You Care? - by Carma Spence-PothittBranding in business is much like branding in cattle raising. A brand identifies you, your product or service and makes it stand out from the competition. It can be a name, like "Kleenex", a term, like "roller blades", a sign or symbol, like Target's bull's eye, or any combination of these. Big ...
    Views: 13
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  • VA Tip - Your Virtual Assistant Can Implement and Manage Article Marketing By Sophia Zollmann - by Sophie ZollmannArticle marketing is another way to get your business name and expertise out to your target market. There are many sites on the web for posting your articles. Creating a free account and submitting an article is not difficult or time consuming for one site. However, it is most effective to submit ...
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  • Is MLM Lead System Pro same as MY Lead System Pro? - by Sandeep NathA couple of my friends and their partner raked in their first million ... and then their second ... last year. And what they did is captured in the new mlm lead system pro starting with their Conquer the Internet DVD and leading up to MYLeadSystemPro. First, it combines techniques for online and ...
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  • Increasing Squeeze Page Conversion Rates - by TJ PhilpottThe key to building a list for an online business is the squeeze page. In order to build a list you have to first drive traffic to a page designed to collect their contact information which is what squeeze pages are intended for. Now traffic generation to this page is one thing but what we are ...
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  • Take Your Business To the Next Level With Google - by Vickie JimenezRemember the game of king of the hill? It was a game where when you knocked the king of the hill off of the hill, you became the next king. With online marketing you are essentially playing a game of king of the hill and the king gets on the first page of Google and will stay there until someone ...
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  • Learning Video SEO - by David HusnianYou might have created an exceptional quality training video marketing and advertising your service or product. It really is an exceptional video that could unquestionably attract many people to just what you are providing. Of course, the video can only do this if people truly view the video. ...
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  • Traffic Driving Articles - 4 Things ALL Articles Must Have - by Carma Spence-PothittIt is said that content is King, and for good reason. Content, in the form of articles, video, audio and images are what brings traffic to a website. Of the four primary types of content, articles are the most flexible and easy to work with and, in the end, are the main producers of ...
    Views: 22
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  • People Need What I Got! - by Eric W Mulford You were put here on this earth for a purpose. You have chosen to fill that role as a Sales Professional. That's what you are a Sales Professional. You are the key to the American economy! You hold in your hand the power to change the world. Because nothing happens until a sale is made. Nothing. ...
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  • Building Credibility As A Marketing Skill - by Eric W. Mulford You're looking for the best way to penetrate the marketplace with your goods/services. Capturing the market share and make boat loads of money in the process. You hear all the hype about the latest approach to getting your message out to the masses. But there is one place that you can focus your ...
    Views: 31
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  • 9 Easy Steps to Breaking the Blocks to Marketing Your Business - by Loren Fogelman “Do what you fear and fear disappears." David Schwartz When I first started my practice my coach told me I was going to learn to love marketing. I just chuckled. She had no idea what I thought about marketing and going to networking events while working in my counseling agency. I had ...
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  • Is The Money You Make Slipping Through Your Fingers? - by Kendall SummerHawkWhen I first started coaching clients on their fees I figured they would follow my advice, begin to make more money and live happily ever after. So you can imagine my shock and surprise when I quickly discovered that just because a woman entrepreneur makes more money, doesn’t mean she keeps ...
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  • Three Tactics to Build a Profitable Opt-In List - by Carma Spence-PothittTo have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an "opt-in" list -- a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are plenty of ways, but these are ...
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  • Welcome to the Blogosphere - by Lisa WellsBlog, blogger, blogosphere. I thought these were the strangest sounding words when I first heard them. And I admit, it took me a while to warm up to the whole "blogging" idea. I actually imagined the whole blog scene akin to a supernova that would take the Internet by storm but die out as fast as ...
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  • Why Twitter? - by Ghyslain LefebvreThere have been many social media started since Twitter started. To this day, Twitter is still the biggest. Why do people use Twitter? The most obvious one is people follow their idol. You can follow people like athletes, radio personality, movie star; sing artist and much much more. A lot ...
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  • Factors That Make Successful Advertising - by Calvin AlexanderThere are many things that you can do to promote your business. Whether you choose to advertise on bill boards, with radio or television ads or with promotional products, there are keys to business advertising that you must follow if you want your next promotion to be a successful one. When you ...
    Views: 21
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  • Is It Valued If It's Free? - by Mary Ellen HalloranIS IT VALUED IF IT’S FREE? We all like to get things free. We’ll even buy one to get one free. There’s something about the word “free” that grabs our attention. When something is free, a part of us can delight in the feeling that we’re getting away with something. We might in ...
    Views: 20
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  • The Ten Commandments of Internet Marketing (Part Two) - by Craig Lock (Eagle Productions Books) "We share what we know, so that we all may grow." * THE TEN COMMANDMENTS OF INTERNET MARKETING (PART TWO) "Give a man a fish and you feed him for a day; teach him to use the Internet, and he won't bother you for weeks." - anon (Sorry men... however, I ...
    Views: 24
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  • Fear – a four letter word that paralyzes new business owners - by Sherri GarrityIf you have already started your business, or are dreaming about it, you’ll be able to relate to the feeling that ranges from nagging doubt, to heart palpitations. It’s fear. The entrepreneur’s enemy #1 shows up in a lot of ways… limiting yourself and the sheer scope of your business, ...
    Views: 29
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  • The Ten Commandments of Internet Marketing (Part One) - by Craig Lock (Eagle Productions Books)"We share what we know, so that we all may grow." * THE TEN COMMANDMENTS OF INTERNET MARKETING (PART ONE) "Give a man a fish and you feed him for a day; teach him to use the Internet, and he won't bother you for weeks." - anon (Sorry men... however, ...
    Views: 29
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  • The "Secret" to most Effective and Free Steps in Internet Marketing - by Craig Lock (Eagle Productions Books)"We share what we know, so that we all may grow." * THE "SECRET" TO most EFFECTIVE and FREE STEPS IN INTERNET What is the best (and most effective way) to get the word out regarding your product or service to those "millions of consumers out there in ...
    Views: 24
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  • How to Build Credibility Online - The "Magic" 15 Steps "We share what we know, so that we all may grow." * HOW TO BUILD CREDIBILITY ONLINE: THE "MAGIC" FIFTEEN STEPS I find this a most interesting and somewhat complex subject, ...
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  • 3 Tips to Improve Your SEO Rankings and Build Your MLM Lead List - by Carla BaldockIn today's technological society, it's become a basic necessity to have a business website. Customers demand that they can find a business to solve their requirements, when searching the internet. However, simply just owning a website is not sufficient. When searching online, a MLM opportunity ...
    Views: 26
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  • What’s Your PR IQ? - Part 1 - by Anthony MoraPeople often view public relations as they do acting and writing, everyone secretly thinks they can master those crafts, but few truly have the talent and drive to succeed. With that in mind, the following are some tips that can hopefully increase your P.R. IQ. 1. Define your business. You ...
    Views: 30
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    Average: 3.5 (2 votes)
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  • Creating Success through Emotional Marketing - by Anthony MoraIf you’re spending the bulk of your time focusing on how and where to market, you could be missing the boat when it comes to building a successful business. You can have a dynamite advertising campaign, the best public relations campaign, or the most far reaching social media campaign, but if ...
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  • What is the Purpose of Your Home Page? - by Carma Spence-PothittNot all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is. Your home page can accomplish several different goals... just not at the same time. That's why most online business owners have several ...
    Views: 35
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  • 5 Ways to Significantly Increase Attendance of Your Free Teleclass - by Tracey LawtonHosting a free teleclass is one of my favorite ways to increase my subscriber base as well as get to know members of my community. Setting up your teleclass is relatively straightforward too – all you need is a: * Registration page * Teleconference bridge line * Follow-up system ...
    Views: 28
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  • Create A Business Plan in 3 Simple Steps - by Tracey LawtonThere comes a point in every solopreneur's business where they need to sit down and plan ... and I mean, really plan! Not just write down a few ideas on the back of an envelope and hope for the best, but really map out a long-term strategic plan for their business. Creating this kind of business ...
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  • Why Selling Is Better Than Sex - Part One - by Alen MajerThe world’s oldest profession involves selling. One might even argue about which came first – the selling or the sex? In fact, selling and sex are so closely related that succeeding at either one of them can be euphoric, addictive, and good fun. Some people might like to argue that selling is ...
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  • Which Small Business Marketing Strategies are Right for You? - by Nic SotoI've been in business for myself for over 20 years now, and while my first venture did not fair so well, I did learn a lot about marketing myself and what would be expected of me if I wanted to succeed as an entrepreneur and successfully generate a salary for myself that could allow me the ...
    Views: 24
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  • How to Market your Business with YOU TUBE - by Ghyslain LefebvreBack 5-10 years ago, the best way to market your online business was to write articles, press releases. Today, these methods are only compliments to do video marketing online. I will spend a little bit of time on how to effectively market your business with video marketing. Video marketing ...
    Views: 34
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  • What To Do At Your Next Networking Event - by Ruth HegartyAs you gear up to reach your 2010 goals, take advantage of all the wonderful networking opportunities that exist at this time of year. Fear of not knowing the “right” things to do when networking is one of the top reasons people simply don’t participate in this extremely effective business ...
    Views: 31
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  • Home Based-Small Business Ideas - by Clifford McHanterWhen you are looking for an inspiration, you may probably do anything to try in order to get ahead. There are several times that make you look for great idea that can be that great idea that you more likely to think it is going to be and in addition on that you are also challenge, finding it in a ...
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  • 5 Proven Strategies of Generating Qualified Leads - by David CarletonLead generation is the “lifeblood” of all business. Without a continuous stream of qualified prospects, many businesses just won’t make it in highly competitive markets. Unfortunately, you’ll never find that lead until you learn how to market your business better. But, if you're using ...
    Views: 37
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  • 10 Habits of Super Efficient Social Marketers - by Rebecca ZwarNearly everyone that has jumped into social media has, at one point or another, realized it can be extremely time-consuming. That's the nature of the beast. But it doesn't have to be. You just need a plan. Here are what I consider the Top 10 Habits of those that use social marketing efficiently ...
    Views: 38
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  • Social Media Marketing - How To Determine The ROI For Business - by Don McCauleyMany business owners have a hard time getting their heads around the real value of social media. Some refuse, some are afraid of it, some are confused by it, many ignore it completely and others jump in just to say they have jumped in. “What is the ROI of social media?” is a question heard ...
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  • How to Get Media Exposure - FAST! - by Anthony MoraYou're ready to place your story in the media, but what do you do now? Before you move forward, step back and review your objectives and your approach. What is your pitch? What is the story that you're offering to the media? Are you pitching a story that meets the media's needs? Have you defined ...
    Views: 40
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  • Five Intelligent Risks for Sales Professionals - by Jim McCormickAscending to a new level of performance in any endeavor is a matter of taking intelligent risks well. Sales is no exception. Having written a book on intelligent risk-taking called The Power of Risk and often speaking to sales professionals, I’m regularly asked by ambitious sale people what ...
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  • 5 Hottest Trends to Get Targeted Web Traffic | Traffic Promotion Trends - by Richard BaldockIt's a harsh fact, traffic promotion today is different to traffic promotion of yesterday. However, you will definitely put additional money in your bank account if you adopt today's internet marketing trends. To drive massive targeted web traffic to your site, there's no question that these 5 hot ...
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  • Is Your Website Doing Its Job? - by Carma Spence-PothittIs your website in alignment with the goals you have for your business? Before you launch a new landing page or website ... and even if it's been more than 3 years since your last website makeover ... ask yourself these four questions: 1. What is the purpose of your website? Is it currently ...
    Views: 38
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