In today's technological society, it's become a basic necessity to have a business website. Customers demand that they can find a business to solve their requirements, when searching the internet. However, simply just owning a website is not sufficient. When searching online, a MLM opportunity seeker needs to be exposed to your website to be able to find you. Ranking in search engines as a result of search engine optimization efforts, is the best way to accomplish this.
A properly designed SEO site provides you with the possibility to rank on the first page of the search engines, expose your business to MLM opportunity seekers, guide targeted web traffic to your site, boost your home business leads and ultimately build a quality MLM lead list. The higher your site ranks, the more likely MLM opportunity seekers will see it, consequently your objective is to rank as high as possible.
3 TIPS FOR ADVANCING YOUR SEO RANKINGS AND BOOST YOUR HOME BUSINESS LEADS
1. Keyword Research
Decide on the keywords you want to rank for carefully as these are critical for building a solid MLM lead list. When a MLM opportunity seeker searches with one of these keywords, your intention is to be present on the front page of the results. Your SEO strategy should include several keywords for each page in your site. Furthermore, your keywords should be at least two words in length as this drives more targeted web traffic to your site.
Both paid and free resources are available to conduct in-depth keyword research to find the most relevant keywords for your target audience.
2. Keyword Frequency and Position
Keyword density and placement on your website play an important role in SEO rankings. The higher your keywords are on your page, the better your ranking and the more effective your home business lead generation will be. Include your keywords in your page title and in the top paragraphs of the page.
Another thing to bear in mind is your keyword density. Search engines pay attention to how often you refer to the term in relation to the rest of the words on the page. The higher your keyword density percentage, the higher your page ranking, the better your probability of growing your MLM lead list. It's important to note though, that search engines measure keyword spamming (too much use of a keyword) in an endeavor to rank for that keyword. Search engines that sense spamming are likely to rule out your site in their results and may even prohibit your site indefinitely. Deliberate spamming is ethically wrong; therefore exclude it from your SEO tactics.
3. Relevant Content
Be sure that your page includes the keywords that prospective MLM opportunity seekers are searching for. Your content must also be of sufficient value that prospects consider it useful in relation to their search.
The use of big images is not suggested as this reduces the open speed of your website. Whilst they may look good, they effect your SEO efficiency.
Related content also refers to the use of alternative keywords, or keyword variations. This method keeps your website appropriate yet lowers your risk of spamming.
Implementing a well thought out search engine optimization plan can have a massive effect on your home business lead generation efforts, resulting in a better quality MLM lead list. Keep in mind though that you are not only trying to please the search engines, but also the opportunity seekers that are visiting your website. Strive for a equilibrium between the ultimate customer experience and search engine requirements.
Take your business and profits to the next level with guaranteed SEO results.
Carla Baldock is a specialist in providing home business entrepreneurs with effective strategies, tools and MLM network marketing training to grow their home business leads and fast-track their business success.
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