Instagram is a great tool for schools, nonprofits, churches, and civic groups. It's easy and people love it because it's all about images. As they say, a picture is worth a thousand words.

Why should you be on Instagram?

Here are some stats that should get you excited.

More than 600 monthly active users.
40 billion images have been shared on the social site.
Every day 4.2 billion people like photos and videos on Instagram.
28 percent of internet users between the ages of 18 and 29 are on the platform.
8 percent of brands use Instagram, and this is expected to rise to more than 70 percent by the end of this year.
Some of the reasons brands, including nonprofits, are migrating to Instagram:
You can upload up to 10 videos or images in a single post, which means that if you grab someone's attention with your main image, it will take a few more minutes to scroll through your other videos or images.
You can sponsor your posts or create ads for a target audience, helping you grow with the right people and encouraging those in your target audience to engage with you.
The reality is that Instagram is an excellent tool for nonprofits and others to grow their base. By telling visual stories, you can make your brand known and get people to care and engage in the work you do. And with the creative use of hashtags, you can grow your fan base every week.
If you are looking to grow your followers on Instagram, here are some helpful tips to consider:

The best times to interact on Instagram are Monday and Thursday.
You can use up to 30 hashtags on Instagram. Use relevant hashtags. Some hashtags you can use include # philanthropy, # fundraising, #volunteer, #causes, #not-for-profit or
Make sure your videos are fun. And, if you can't make them fun, make sure they are high-quality and eye-catching. Ask yourself when you post if the videos or images grab you. If they don't, they won't involve others either. Remember, you are trying to get people's attention, and since many young people are on the site, they are looking for things that appeal to them.
Tag people in your posts. Use @mention (username) to tag your best followers, champions, and others outside of your organization to help raise awareness. When you tag others, it helps your post stay relevant longer.
Social media is all about networking. People want to see you. Make sure your followers see "behind the scenes" the work you are doing.
Millennials and Generation Z, many of those on Instagram use filters and emojis. Make sure to use them on Instagram. Filter your images and add emojis to your posts and videos. As people move around, this helps grab their attention.

Author's Bio: 

The popular photo-sharing app, Instagram, gives its 50 million users the opportunity to become luminaire photographers with a unique photo-editing feature set that has exploded in popularity over the past year.