There isn’t a business owner alive who doesn’t want to make his or her business grow. In effect, we all want to make more money, increase client satisfaction and derive great fulfillment from our efforts. But, if you’re working with a client that is difficult, unappreciative or impossible to satisfy, there’s little room for fulfillment and certainly no room for satisfaction. So although a potential client is choosing your services, you too are making a choice and are actually in the position of saying yes or no to making that person your client.

Connecting with the Right People!

While it may be difficult to spot a problematic situation immediately, there are tell tale signs as to whether you’re connecting with the right clients. Often the red flags are right there before you, but in our haste to get another client, we may not be paying attention. Of course we can all be fooled and think we’ve connected with a great client only to discover we’ve made a dreadful mistake. But you know the old saying: “ Fool me once, shame on you. Fool me twice, shame on me.” So although you may not initially catch the signs, there are some obvious signals that are a good indicator as to whether this is someone you want to work with at all.

A Level of Trust!

Trust is very high on my list when I work with a client. As a writer, I feel that working closely with a client is a rather personal experience. I want very much to positively present this person’s business in a way that reflects them in an exceptional manner, so I work hard to make sure they’re going to be pleased. I have found that when a person commissions me to work on a project, if they totally surrender to the experience, trusting me and trusting that I will do a great job for them, it invariably turns out that way. If on the other hand a person bombards me with a million questions, tends to lean towards apprehension, wants to know why I can do a better job then someone else, or questions my fees, I know almost from the beginning we haven’t connected at the highest level. When I connect with a person that trusts me, everything flows perfectly.

Not Everyone is Trustworthy!

Naturally, I don’t believe that you should automatically assume a person is trustworthy/ Just because a potential client is searching for the right provider, doesn't mean they should immediately place themselves in the hands of someone without some background information. So, of course they should be able to request references, see samples of your work and expect total professionalism. But what I'm talking about are those signs that usually indicate some trouble is ahead. For example, when a person doesn’t address me by name in their initial contact with me, I’m a little suspicious. Or if they want a guarantee that what I provide is going to make them successful, I realize they’re putting the responsibility of their success on me. Of course, they want the project to be exceptional, and it should be, but no matter how great my efforts, no one can make another person successful. That can only come about if the person you’re working with has the consciousness of success.

To Encapsulate!

If you have a slew of references, provide samples of your work and your reputation is impeccable, it would certainly make sense that a potential client can feel trust in your services. But if you find that someone lacks faith in your ability, it would probably be a good idea to go in another direction. Anytime, I turned my back on the clear signs and signals and ignored the red flags that were waving tenaciously, I have usually been sorry that I started on the project. Those types of clients often don’t really know what they want, so it’s almost impossible to please them. Listen to your gut instincts and avoid wasting your time and energy. There are an awful lot of people out there that will align with your style, energy and approach and when you connect with the right people, the work is smooth sailing, the project is exhilarating and the client is always satisfied. It is then you know that you’re doing exactly what you should be doing because you’re working with the right clients.

Author's Bio: 

Charlene Rashkow brings more than 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance business writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding articles, press releases, bios, business plans, resumes, web site content and all other forms of business and marketing material. To speak with Charlene you may contact her at or write to her at