This book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to Small Business Marketing.

101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic, by Susan Sweeney, is a valuable resource for people interested in Small Business Marketing, and it is available through Amazon.com and Barnes & Noble.


Book Description


Provides instruction on how to create a website, and then attract and drive business in its direction by means of unique design, listings in search engines and directories, linkage, and use of newsgroups and mailing lists to communicate with the target audience. Purchase of the book purportedly allows entrance to a companion website, but alas, though directions were followed to the letter, no entrance, after three attempts, was granted.


Publisher Description


Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

Author's Bio: 

This book review is part of a series that covers the topic of Small Business Marketing. The Official Guide to Small Business Marketing is Dawn Abraham. Dawn Abraham has been guiding people to success for over fifteen years. Her resourceful and motivating tactics have generated millions of dollars for companies large and small. As a successful entrepreneur herself her specialty is small business marketing; starting and growing your business.


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Dawn Abraham, the Official Guide To Small Business Marketing