This book review is part of a series that covers the topic of Customer Service. Customer service is a series of activities designed to enhance the level of customer satisfaction. Its importance varies by product, industry and customer. Todd McDonald is the Official Guide to Customer Service.

Raving Fans: A Revolutionary Approach to Customer ServiceKen Blanchard, Sheldon M. Bowles (With), Harvey MacKay, by , is a valuable resource for people interested in Customer Service, and it is available through and Barnes & Noble.

Book Description

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day—in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature—not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace—and turn their customers into raving, spending fans.

Author's Bio: 

This book review is part of a series that covers the topic of Customer Service. The Official Guide to Customer Service is Todd McDonald. Todd McDonald has been in the human resource and training industry for over 20 years. He served as Executive Vice President for American Media Inc., where he worked for 10 years. In his tenure with AMI, he worked in multiple capacities including management of the product development, human resource, training, marketing, and sales areas.

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Todd McDonald, the Official Guide To Customer Service