This book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to Small Business Marketing.

The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson, is a valuable resource for people interested in Small Business Marketing, and it is available through Amazon.com and Barnes & Noble.


Book Description


In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.


Publisher Description


Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our screen attention," he writes. Smash hits have existed largely because of scarcity: with a finite number of bookstore shelves and theaters and Wal-Mart CD racks, "it's only sensible to fill them with the titles that will sell best." Today, Web sites and online retailers offer seemingly infinite inventory, and the result is the "shattering of the mainstream into a zillion different cultural shards." These "countless niches" are market opportunities for those who cast a wide net and de-emphasize the search for blockbusters. It's a provocative analysis and almost certainly on target—though Anderson's assurances that these principles are equally applicable outside the media and entertainment industries are not entirely convincing. The book overuses its examples from Google, Rhapsody, iTunes, Amazon, Netflix and eBay, and it doesn't help that most of the charts of "Long Tail" curves look the same. But Anderson manages to explain a murky trend in clear language, giving entrepreneurs and the rest of us plenty to think about.

Author's Bio: 

This book review is part of a series that covers the topic of Small Business Marketing. The Official Guide to Small Business Marketing is Dawn Abraham. Dawn Abraham has been guiding people to success for over fifteen years. Her resourceful and motivating tactics have generated millions of dollars for companies large and small. As a successful entrepreneur herself her specialty is small business marketing; starting and growing your business.


Additional Resources covering Small Business Marketing can be found at:

Website Directory for Small Business Marketing
Articles on Small Business Marketing
Products for Small Business Marketing
Discussion Board
Dawn Abraham, the Official Guide To Small Business Marketing