Ezine Ads: The Spam Filters Threat

No matter what type of ezine ads you choose, no matter how good your ezine ad is and no matter how good the product/service/program you promote is, you always have a powerful enemy: the SPAM FILTERS.

If you don't know how to avoid these filters then the email containing your ezine ad may be sent to the intended recipient's Spam folder or even deleted at the server level.

So what you promote the best product in the world, so what your ezine ad is written by the best copywriter in the world? If no one receives the email containing your ad, everything is in vain.

Here are a few rules that will help you beat the most powerful enemy of ezine advertising.

Rule # 1 - Never write the subject line of a solo ad or a full line or more using CAPITAL LETTERS

It is OK to emphasize some of the words by writing them ALL CAPS, but never ever write a whole line ALL CAPS.

Rule # 2 - Always check whether the links from your ad belong to a domain name that is blacklisted or not.

Do NOT wrongly assume that only spammers' domain names are blacklisted.

You may be surprised to find out that the domain name of your favored program is listed by such a blacklist and as a consequence ANY affiliate link - including yours - is blacklisted too.

A very good tool for this checking is this one: http://lookup.uribl.com

Rule # 3 - You must not use in your ads words and expressions that are penalized by spam filters.

Those words are COMMON words, so don't think that you never use the same words a spammer would use. The spammers are real people like you and me and they talk the same language. Because of them, you will be surprised to find out that many words usually found in ezine ads are penalized.

Here are 3 examples:

- amazing
- make money
- financial freedom

You see? How many times didn't you use these words? The more such words you use in your ads, the higher your chances to be blocked by these filters are.

Before starting to write your ezine ad, you NEED to KNOW what words NOT to use in your ad.

Side Note: Never ever mispell the words that are penalized.

Many ezine advertisers and publishers make this mistake without knowing that the most updated spam filters penalize also this type of NOT PROFESSIONAL writing.

Examples:

- m0ney (zero instead of the letter o)
- f.r.e.e

This type of writing is called attempt to obfuscate words in spam and is penalized too. Therefore, mispelling words in spam doesn't help you to avoid the spam filters and in addition makes your ezine (or ad) look ugly. Not so good, right?

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Comply with the simple rules presented in this article and you will improve the deliverability of your email messages and increase your sales, leads and profits.

To Your Success!
Adrian Jock