***Network Marketing Leads: Finding Quality Leads for your MLM Opportunity, Part Two

Any thriving network marketing business must have a steady flow of targeted, qualified leads. Using social sites, such as Squidoo, Youtube, Digg and MySpace, you can create a steady lead flow at little or no cost. However, in exchange for the ‘no cost’, these methods will require a lot of your time and applied efforts. You may even have to learn some specialized skills.

Your goal should be 20-30 leads per day coming into your system to review your business opportunity. When you consistently see this volume of leads, your network marketing business will begin to move forward rapidly. It’s always a numbers game. 20 leads a day is 600 per month. 30 leads is 900 per month. Over time, the numbers will work in your favor. Never lose sight of that fact, even when you are not seeing immediate results.

If you need to add another source for targeted network marketing leads, pay-per-click (ppc) marketing can certainly work well. If you know how to set up an account properly, you can bring leads into your marketing funnel often within hours. Google will be the most effective, in my opinion, but there are other ppc networks. Some examples would be:

Yahoo Search
Adknowledge
Kanoodle
Enhance
MSN Search

Now, before you jump out there and sign up for a Google or Yahoo account, take a deep breath, step back and make sure you understand what you are doing. Many people (myself included) have lost a LOT of money on pay-per-click advertising. Google can be extremely effective in generating leads for your network marketing business, but it can also drain your bank account in short order. Again, be sure you know what you are doing before proceeding. It’s extremely competitive on the front pages of Google and Yahoo, especially for the home-based business industry terms. If you don’t know how to bid correctly, choose the most cost-effective keywords and set your daily budgets, you will soon have a large credit card bill.

If you want to learn the basics yourself, there is no one better than Perry Marshall, author of The Definitive Guide to Adwords. If you simply don't have the time to learn the system, consider hiring a professional campaign administrator.

You can find companies by searching for ‘ppc marketing’ and ‘managed internet marketing’. Be warned, though, that this can be quite expensive. Consider this option only if you have the financial resources. If your budget is limited, there is nobody better than YOU to oversee a pay-per-click campaign for generating mlm leads.