The first step of Napoleon Hill's thirteen proven steps is “Desire” which he calls “The starting point of all achievement”. Your goal cannot just be a hope or a wish, it should be a keen pulsating DESIRE, which burns with such intensity that it transcends all else.

Through focusing on the definite object of your desire with repetition you work yourself into a white heat of desire until you begin to smell, taste, and feel the satisfaction that it offers. Your desire becomes stronger and stronger till it becomes the all consuming obsession of your life and you truly BELIEVE that you WILL possess it. Once your level of desire wrapped with the emotion of faith becomes strong enough your desire will be translated into reality.

A strong desire will enable you to overpower any resistance you may encounter. You are able to persist even in the face of crippling fears from any perceived dangers. As Hill states in Think and Grow Rich “Nature wraps up in the impulse of STRONG DESIRE “that something” which recognizes no such word as impossible, and accepts no such reality as failure.”

The repetition of frequently re-reading and concentrating on your goals etches their image into your brain and increases desire.'s Online System uses automatic comprehensive goal reviews and allows you to upload personal images for your goals. Napoleon Hill includes a whole chapter on power of auto-suggestion in Think and Grow Rich and he says “One technique to increase your desire is by AUTO-SUGGESTION where you concentrate on a goal (with faith and emotion) using regular repetition.” (by Napoleon Hill)

Purpose and confidence are created from the very fact the you have a definite desire which is validation that you can achieve it. In The Science of Getting Rich Wallace D. Wattles says “And it is certain that you can do what you want to do; the desire to do it is proof that you have within you the power which can do it. Desire is a manifestation of power.”

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