I doubt that anyone reading this article hasn't at one time or another found themselves facing a drastic drop in business. Without any warning, and for no apparent reason, inquiries for your services or products drop off and everything seems to stop. The phone stops ringing, your e-mail box has nothing but spam and it looks as if your business has literally come to an end. You can’t imagine what happened and even more important, you’re not sure what to do when your business appears to hit a wall.

Where Are You Placing Your Focus?

In today’s market, with so much doom and gloom on the news, it isn’t surprising that business might drop off. Even when you offer something of importance, people tend to pull in the purse strings when economics look bad. So, what can we do? For most people, usually, the first reaction is sheer panic, putting all of our attention on what isn't working. We quickly start worrying and worse than worrying; we begin commiserating with those who may be experiencing a similar situation. On the material level, worrying is a natural reaction when we feel out of control, but on a higher level, it's actually the worst thing you can do. The reason? Have you ever noticed that when you put your attention on something, it seems to get bigger? The truth is, wherever you put your attention, will tend to expand. Whether you think that’s true or not, the fact remains that whenever we talk about and think about something that isn’t working, it grows right before our eyes. In contrast, when we put our attention on what is working, or if we pull out our gratitude journal and start acknowledging all the good things in life, it seems that things quickly turn around. When you change your thinking, you change your circumstances.

The Tide Comes in and the Tide Goes Out!

Over the years, I invariably have had an opportunity to practice my skill regarding a very important lesson about business. What I continuously learn, is that no matter what kind of business a person has, it’s going to have ups and downs. Plainly stated, the tide comes in and the tide goes out. As a doer, it has been a hard lesson for me to learn, because whenever business drops, I tend to think I have to do something to fix it. But, I’ve gotten better at seeing that whenever there is a big drop in business, it usually means I am preparing for a change. Typically, a few weeks after the slump, I get a big surge of new clients or past clients return in droves. Now, instead of feeling terrified when business stops, I make a conscious effort to take a different approach. Rather than fretting, I commit to releasing the situation and trust that it will get better. As soon as I’m able to let go, things invariably shift.

Change Your Focus

Now, whenever those quiet times occur, which are less and less frequent, I simply do my best to relax. By changing my focus and remembering that it’s natural, new ideas bubble up and I start to feel more creative. In fact, during a recent quiet period I was inspired to give some of my writing away to someone in need. Just as we must prime the pump by adding a little water to get things flowing, I know that giving some of my services away as a gift or adding a little extra to my tithe for that week, is a good way to get things flowing again. It immediately changes the energy around any situation.

For Those Who Need to Take Action!

If you're like most entrepreneurs, you would probably prefer to take some action while waiting for things to shift. The following few ideas can easily be applied during the down times.

1. Write an article and submit it to a popular publication. Nothing will give you quite the same sense of achievement as seeing an article you've written in print. Just about everyone has something they've learned through their work experiences that others would love to use. Share it in an article and you'll be amazed at how quickly the tide turns.

2. Submit a press release and distribute it through one of the free press release distribution services. Often smaller companies think a press release is only for the big guys and hold back from using the media. But press releases are for everyone. You’ll be pleased at the outcome.

3. Pay attention to your marketing dollars. One of my clients had been spending a lot of money on advertisements that weren't working for her. Instead of focusing her attention on trying to reach everyone, she started putting attention only in places that were associated with her particular industry. She found that once she began focusing on her specific arena, many more people started visiting her site and business started picking up.

4. Try networking. Recently, I made a connection with someone who aligned perfectly with my business. After communicating with him via e-mail I found that his site and services were very complimentary to my services. I then suggested to him that we add each other to our sites, which is exactly what we've done. The added exposure to both of us has been extremely beneficial

5. Update your web site. Try looking at your web site from an objective point of view, almost as if you're looking at it for the very first time. As you review it, pay attention to whether it still appeals to you. You don't necessarily have to change your site, but simply update it while you're waiting for things to shift.Add a new article, change the verbiage or add some new pictures.

6. Visit past clients. This might be a perfect time to send an e-mail to clients from the past. They might be in need of your services and have misplaced your address or phone number. You might also ask if they would be willing to recommend you and in return offer to pay them a small finder's fee for anyone who becomes a paid referral.

Just because you aren't busy at the moment doesn't mean that all of your hard work has come to an end. Instead of scrambling to quickly drum up more business or fretting about the lack of income, perhaps this is the time to be still. Take this time to relax into the changes that are probably on their way. Before making a judgment about your quiet period, consider using it as an opportunity for expansion and growth.


Author's Bio: 

Charlene Rashkow brings 15 years of experience as a Writing Stylist/Consultant to her creative efforts as a freelance writer. She has successfully helped thousands of companies and individuals reach their objectives by writing exceptional articles of interest, web site content, press releases, bios, business plans and all other forms of business, personal or marketing material. You may visit Charlene at www.allyourwritingneeds.com