When was the last time you thought about your marketing material? Has it been a while or are you one of those people who understand the importance of ongoing marketing material? Perhaps because the economy isn't so great, you think you need to cut corners and have put your marketing material on the back burner. Or maybe you're of the mind that if your business is going fairly well, you won't need to market yourself. In either situation, whether your business is doing well or things have slowed down, you always need to keep your name out there. In other words, you should put out press releases, send out promotional material and write articles on a somewhat regular basis so that your clients and potential clients have your name at their fingertips.

Never Neglect Your Marketing Material

Right about now you're probably asking why you should bother to spend money on marketing material when the economy is not encouraging. Well, the truth is that no matter what's going on with the economy, presenting your business through press releases, articles, e-mail messages or letters never stops being necessary. In fact, millions of people are still in search of your products and services, so why hide your business by becoming invisible? Besides, if you're not there to offer those services and products, your competition will certainly be available. So, never neglect your marketing material. Make sure that even if you only have a small budget, you keep a certain amount aside for marketing material.

Increase the Power of Your Marketing Material

So, let's suppose money is a little tight right now and you're not sure how you can market yourself without spending a fortune. There are definitely ways to promote yourself on a shoestring, which means you just need to be a little creative. The idea is to keep your name out there, so consider the following few ways to keep yourself in the flow.

Attracting the Media - While one of the most popular forms of marketing is writing a press release, putting out newsworthy information to the media can be costly. However, there are several ways of putting out a release without it costing a bundle. If you have decent writing skills, all it takes is a little bit of your time, energy and a small amount of research and you're on your way. And just in case you have some difficulty creatively writing a press release, you can always find a good writer who won't charge you a fortune.
Once you have a press release put together, there are many inexpensive distribution houses on the web that will distribute your release without breaking the bank. One popular distribution company that is not expensive and gets good exposure is 24-7 Press Release. While there are no guarantees that one press release will be enough to put you on the map, the potential for reaching millions of individuals is astounding. The following article will tell you how to write a good press release and how to distribute it.


Networking with Other Companies - Another great way to market your company without going broke is forming a strategic alliance with another company. By way of example, I network with webmasters who create beautiful web sites but they're not writers, so when they need a good writer, they contact me. And because I'm not a Webmaster, when a client needs a good web design, I refer them to those webmasters that I believe will do a good job. We need each other because a beautiful web design without words won't bring in business, and beautifully written words without a good website will go by the wayside. As an added incentive to this collaboration, I offer a small finder's fee for those webmasters that refer me to clients.

So, now start being creative in your thinking as there are many ways to form strong alliances with compatible companies. Just pay attention to those companies that align with your business and then have the courage to write them a professional letter about your services. You'll be surprised at the response.

Writing Articles - Do you have something important to share? Why not share it in an article? Explaining something to others that will make life and business easier for them can be of great benefit and is the best way of marketing yourself. When you write articles you put yourself in the category of an expert. It's the perfect forum for showing others what you know. Not only does it provide credibility, but it also opens the door for lots of new clients.

One thing to consider before writing your article is that you must make sure that whatever you share is useful to others. Every type of publication is constantly on the look out for interesting material and so writing articles gives you an opportunity to promote your business while building credibility. Just don't be too promotional when writing your articles. Writing and getting articles published on line costs you nothing, but if you have trouble writing, a good ghostwriter can help you get published and the small investment can pay off in spades.

Sales Letters - Whether it's an introductory letter about your company or an out and out sales letters, the simple yet very important letter is always a valuable marketing tool. In addition to writing press releases and articles, the tried and true sales letter is always the one marketing strategy that has staying power. Even if you have to be prudent with your budget, a letter allows you the most freedom to market yourself without spending a lot of money. Once you write it, you can either send it via regular post or via e-mail, but either way, it's still cost effective.

Regardless of your product or service, a well-written sales letter can prove to be one of the best marketing tools for the least amount of money. The following will help you in your quest to write a good letter. http://ezinearticles.com/?The-Value-of-a-Good-Sales-Letter!&id=50299

When it comes to the marketing arena, the bottom line is that although there are no strategies that can assure you of total success, you must do whatever you can to keep your name out there. Marketing your business is one element that is an absolutely necessity. You don't have to spend a lot of money on your marketing budget, but you do need to make sure people know you're there. So, if you have something of value to offer, present your product or your service in a way that demonstrates your expertise and watch as your business continues to grow.

Author's Bio: 

Charlene Rashkow brings 15 years of experience as a Writing Stylist and Author to her creative efforts as a freelance writer/consultant. She has successfully helped companies and individuals reach their objectives by writing outstanding press releases, bios, articles of interest, business plans, resumes, web site content and all other forms of marketing material. You can reach Charlene at info@allyourwritingneeds.com or by visiting her web site at allyourwritingneeds.com