A lot of times we equate our doings in our businesses to gambling. If you’re one of the people that thinks this way, you might want to reconsider! Save your gambling for Las Vegas.

If you feel like you’re gambling with your business, it’s because you haven’t invested in the proper planning and strategy you need. You may be doing things willy nilly, by the seat of your pants, or just throwing mud on the wall without really thinking about why you’re doing what you’re doing, or how to do it.

Risk, on the other hand, is different than gambling in that it’s the chance you take when you have a system or a plan and it may or may not produce the exact results you expect.

Risk is calculated, gambling typically isn’t as much.

Professional gamblers in Las Vegas take risks. They go in with systems and thought processes, and they take calculated chances. Now, they may not always walk away with the big win they wanted, but they wouldn’t be professional gamblers if they walked out completely empty handed, maybe even owing, because they went in without a plan, without an idea.

You can take a lot of the gamble-feeling out of your business, too.

Start by getting more familiar with your goals. Really identify them, write them down if you need to. By adjusting your process and staying focused on your goals you can invest some thought into why and how to do things to accomplish your goals.

Once you know what your goals are for the project or your business in general, then you can set up your plan so it’s in alignment with those goals and you can now be focused and make calculated decisions about what you want to do and why. If you always start with the end in mind when you look at a project or marketing campaign, your intended outcome will direct you to the appropriate risks to take.

As entrepreneurs and small business owners, sometimes you don’t want to spend time planning, you just want to be doing things and chasing the next bright shiny object, but in the long run, your business will suffer when you do that.

When you develop that systematic approach you can take calculated risks without losing everything or ending up deeper in the hole.

Stop treating your business, your marketing, and your systems like gambling. Save your gambling for when you go to Las Vegas.

Author's Bio: 

Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.

She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.

Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.

As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.

Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.

As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.

Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.