SMM (Social Media Marketing) is a huge arena of amazing tools that seem to grow and expand every moment. SMM is the hottest new way to market yourself and gain the much desired exposure to potential new clients. The amazing part of using SMM is the cost factor, SMM is virtually free to utilize, and it takes you world wide in a matter of minutes. Who would not want that kind of exposure?

SMM appears in a variety of forms from social networking sites to viral marketing sites.

Some of the common social networking sites include:
• FaceBook (
• Twitter (
• LinkedIn (
• NING sites (

While the viral marketing sites are:
• YouTube
• Flickr
• Google Video
• JibJab
• Kewego
• Metacafe
• Veoh

Then you have your Blog sites:
• WordPress
• TypePad

The fourth area in the SMM platform is Internet Radio/Podcasts:
• BlogTalkRadio
• PodBean
• Voice America Radio
• iTunes
• Podcast Alley

The final area we will touch on is Social Bookmarking or tagging:

Keep in mind I am only listing the top sites, there are many others that can be more specific to your niche market. The key is to begin to connect into each of these platforms offering advice, tips, quotes then the sale. Do not march into these social platforms with a hard sale, guaranteed they will “un-friend” or stop following you.

You want to utilize all of the various platforms for optimum exposure, do not find yourself sticking to one only or combining all together on one site. The key is exposure and linking on several sites, then you can upload/link your radio show & blog to your main website to drive more traffic to your home site, that is a whole different topic for later. To find out more and explore your options visit or email at

Author's Bio: 

Robin Hardy is well known for her expertise in guiding men & women into creating tangible actionable results through Media Training, PR Consulting, Creative Development, Marketing and Business Plans. With over 12 years of experience Robin ensures that her clients create a solid sense of direction leading to greater profitability. Her methods empower people to stretch beyond their limitations, re-invent through a solid sense of self-esteem and deepen their levels of confidence for unstoppable success. Robin speaks nationally, teaches on college campuses and coaches individuals, small business owners and entrepreneurs. As Development Director & Feminine Leader for The Amazing Woman’s Day Movement she contributes her insights to empowering women entrepreneurs and business owners. Whether it be as an Empowered Options Coach, An Inspirational Speaker, An Author or host of Empowering you Radio, there’s one thing for certain; Robin is dedicated to helping others achieve their wildest dreams.