This guide explains how to deal with websites that have fallen on Google ’s search ranking. It consists of three simple and most important steps: identifying the page where the ranking has dropped, investigating the cause of the ranking drop, and how to deal with the situation.

Suddenly the loss of targeted organic website traffic from search engines due to a sudden drop in website search rankings is a significant loss. As a result, the sudden drop in rankings will cause a shock and panic to find solutions.

However, the possible causes range from penalties, links, algorithms, site changes, and UX. The important thing is to take appropriate steps instead of acting in an impatient manner. And that's why this guide should be useful for you.

Step1. Check if the search order has dropped

Before investigating the cause of the search drop, find out if your website ’s search ranking has really dropped on Google. Buy Organic Traffic and find out what so many already know ...  This traffic is highly targeted by keywords and geography If the ranking of the top-ranked page drops significantly, organic traffic and conversions will decrease, which will have a significant impact on revenue.

Therefore, it is necessary to know not only whether the ranking has dropped, but also the current status of which page has been affected. Use Google Search Console, Google Analytics, tracking tools, Ahrefs, etc. to check the situation.

Since it is efficient to organize the survey contents in a spreadsheet as follows, please download a simple template for grasping the current situation from the following free of charge. Can be used with Google Sheets or Excel.

Free template

Click the Facebook or Twitter share button to see the download link. Thank you for your cooperation in the promotion.

  1. Check impressions in Google Search Console

Check for changes in impressions (total impressions) in Google Search Console. Compare the graphs to see when search results have begun to decrease. Find the point on the graph where impressions are dropping significantly.

Google Search Console > Search Performance> Comparison Compare the previous 28 days with the previous period

  1. Check organic traffic with Google Analytics

Investigate organic traffic fluctuations with Google Analytics. Look for signs and pages with reduced website traffic (access) compared to traffic volume last week and last month.

Google Analytics > Behavior> Site Content> All Pages> Last 30 Days Compare

The decrease in traffic has a pattern that is falling like the reference graph of Ahrefs and a pattern that is falling gradually. Make sure not to overlook these signs.

  1. Check keyword search order with tracking tool

Use the tracking tool to check for changes in keyword (query) search rank. Specifically, it is necessary to accurately grasp the information about how much the ranking of which keyword has dropped. If you have a tracking tool, you can check the current status more easily and more efficiently than Google Search Console or Google Analytics.

The tracking tool is an SEO tool that can record keyword ranking changes by registering websites and keywords. The tracking tool needs to be recorded in advance before any trouble occurs, so if you have not already done so, consider using it.

For example, if you use Ahrefs' Rank Tracker, you can check the ranking change of the keywords in the data and graph as follows. The sample shows the change in the ranking of the “Mobile First Index” in the official Google Webmaster Blog.

  1. Examine the page with Ahrefs

Use Ahrefs ' site explorer to search for pages with lower search ranks. You can see the organic keywords, organic traffic, linked profiles, and changes in search rankings in a graph. It ’s more up-to-date than Google Analytics and Google Search Console, so it ’s useful for investigating immediately after a problem occurs. Other than Ahrefs, tools such as Moz and SEMrush can be used instead.

Ahrefs> Site Explorer > URL input> Exact match> Overview> Linked profile / organic search

  1. Rethink keywords and page value

In the process so far, we have organized information on keywords and pages that have fallen in ranking. The next step is these recoveries.

But before you do the work, you should reconsider whether the keywords and pages that have fallen in ranking are worth dealing with. Have you ever thought to buy organic website traffic but paused thinking you could develop other strategies on your own?  So many of our customers have tried this high quality. This is because keywords that are not relevant to your website or business do not need to be addressed urgently. Therefore, review keywords and pages in the following three points.

  • Traffic (number of accesses)
  • Is it driving traffic to your website?
  • Lead
  • Is it helping to get prospects?
  • conversion

Is it driving sales and customer acquisition?

From the perspective of these traffic, leads, and conversions, if the page hasn't helped before the fall of the ranking, reconsider whether it needs to be addressed.

Author's Bio: 

Thanks for your patience!