In a world where fashion moves faster than ever before, it can be hard to keep your look from getting stale. Inspiration can be fleeting and it is all too easy to end up riding a trend bandwagon that sees you blending in with the crowd, rather than standing out. It’s time for a refresher course on all that’s cool, and these brands are leading the way in thinking outside of the box.

Common Projects

Blending luxury with streetwear can be a tricky task in which paying homage to minimalism can go a long way, a style which has been attempted time and time again. Fortunately this exact feat has been achieved and reveals itself in the form of Common Projects sneakers, where simplicity and versatility harmonize with a touch of luxe, bringing to life the dress sneaker of our dreams. More than just your typical sneakers, the fine Italian craftsmanship and expert tailoring of high quality leather makes the Common Projects black or white sneakers from the Achilles range look as dignified as a pair of dress shoes.


It can be hard to find new realms of fresh style in a world so saturated with high fashion, an easy way to rejuvenate your style is by stimulating senses with a fragrance that arouses wonder. Inspired by the nomadic culture of the Romani people, Gypsy Water by Byredo was created with the intention of unleashing the bohemian within us.

There’s a good reason why it’s the brand's best-selling fragrance, the intoxicating aroma of juniper berries, sandalwood, vanilla and pine needles with citrus notes blend together to stimulate the feeling of picking flowers along a riverbank amongst a woody forest while a campfire burns bright. Offering a rejuvenating pick-me-up throughout the day to refresh the mind, body and soul, the scent is also available as a body wash and nourishing vitamin-E enriched lotion which means you can easily amplify your fragrance with understated elegance.

Agua by Agua Bendita

Highlighting the essence of Columbia’s warmth and natural beauty through botanical prints, it’s easy to see why super-luxury beachwear label Agua by Agua Bendita is a favourite amongst high fashion models like Kendall Jenner. With the goal of improving the lives of the women they employ, each piece is expertly handmade by local female artisans in the comfort of their own homes, encouraging a balance between family and work. Known for producing superior quality swim and resort wear, this ethically-conscious label proves that luxury clothing can be made to enhance the livelihoods of others.

Golden Goose

To get a glimpse of the future we need to look to the past for inspiration, which is exactly what Golden Goose sets out to achieve, pairing modern trends with vintage quirk and distressed charm. Another Italian footwear label that expertly blends luxury with fashion forward styles to create a skate-inspired sneaker, distressed by hand to deliver an artisanal finishing which gives the illusion of years of wear. The result is a shoe that is truly before its time, there’s no wonder that parents are obsessing over the Golden Goose kids range to ensure the whole family looks fresh and modern in a fast moving fashion world.

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In a world where fashion moves faster than ever before