Email is a common way of communicating and contacting customers and is accepted by most people. It is standard practice for most consumers to give their email address to a business entity when making an online purchase. But once a business has an email address from a prospect or customer, how can email marketing benefit the business?

An email lead list helps a business grow

To grow your business, you need to create an email list of customers and prospects. The best way to get a potential customer's email is to offer something of value for free in exchange for their email address. If a potential customer provides you with their email address, it shows that they are interested in your business and want to know more about you.

Email Marketing Increases Conversion Rates

Email marketing is one of the most effective, if not the most effective, forms of marketing. Email marketing still enjoys a higher ROI (return on investment) than any other online marketing method. The conversion rate for email marketing is shown to be 4% to 7% over time. This is because a potential customer needs to see your message 7 to 8 times before they trust you enough to buy something. Email is the perfect way to do it.

Email marketing creates repeat customers

The best way to increase sales is to keep your customers happy so that they become repeat customers. It costs 6 to 7 times more to get a new customer than to keep an existing one. When someone has bought you a product and you have their email, you can now send them special offers and more value. Email marketing informs your customers of other offers they may be interested in. We all love feeling special and we all love a bargain,

Email keeps you very close to your customers

How often do you check your email? Once a day, twice a day, every hour or more? Email marketing allows you to send messages to your customers at any time of the day.

There is no set formula for how often you should send email to your subscribers. You need to find a pattern and frequency that works best for your business. Your emails should always provide value to your subscribers. If you constantly try to sell to them, they will start to think of it as an interruption and they will begin to unsubscribe from your list.

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How can email marketing benefit a company?