After two years of pandemic stress and virtual social life, reading has become an escape to another reality as well as a "social vaccination" from all restrictions. Thus, about 35% of people worldwide have read more books than usual, which has become a new starting point for entrepreneurs in raising conversions, sellings, and also beginning new partnerships.

The coronavirus outbreak saw a surge in sales for eCommerce stores, with about 1.51 billion visits of users searching for new products. Interestingly, the printed versions generate more income than their electronic versions - the total profit in 2019 made up $14.8 billion, of which hardback and paperback accounted for 37.5% and 32.6%, respectively.

Knowing the freshest statistics, you can navigate the market better because trendy new books affect demand and increase sales. POD is the most economical model for publishing:as the products don’t linger on warehouse shelves, you won’t lose profit by printing more copies.On the contrary, you’ll receive even more royalties!

The Multi-Programming Solutions editorial office figured out how to find the best publisher for literature on demand.

Who are publishers?
When people think about publishing, they usually imagine a person studying the manuscript and writing marginal notes for the author. That's partly true but the process of getting a finished book usually takes most of the year and includes behind-the-scenes work of dozens of experts, from print technologists to marketers, who are equally crucial to the book’s success. “Publishing is a team effort,” says Joel Richardson, Michael Joseph’s publisher. If the book didn’t get a great cover, it might never finds its readers, but that’s only half the battle. Therefore, the term publisher mainly describes a company or individual that publishes one or more types of content. Sometimes it means an affiliate marketer.

Here's a quick overview of the publisher types and what you can expect while contracting them.

Electronic publishing
There are no standard conventions for ebook publishing, where digital versions of authored books are distributed through proprietary ereader designs, like POD Amazon Kindle, Sony, etc. Electronic publications are currently protected by copyright.

Mass-market publishers
Similar contracts are concluded here, as in the first type, but copyright can be assigned to the publisher or provided for joint ownership. Most of these books are stored in bookstores and receive reviews in mass media.

Book packagers
Their job is to find concepts and ideas sold to mainstream markets, where writers and illustrators refine them. Contracts range from an advance offer to royalties and flat fees. Multiple parties can share copyright ownership.

Small presses
Some publishers create small quantities of literature for young readers and often contract upfront with a flat fee or pay royalties. Books are reviewed by the media and distributed through the mailing list.

Educational publishers
Such print on demand publishers create all kinds of materials intended for use by educational institutions. Contracts may include an advance payment against a fee or a flat fee. Distribution of products is carried out through teachers.

Subsidy publishers
Often known as vanity publishers, subsidy publishers create a book if the author pays for all or part of the print run cost (prices range from $1,000 to $18,000). The fee makes up 3-40% of each copy sold. Here, the volume of marketing isn’t as good as that of traditional publishers, and the media rarely reviews such books.

We'll talk more about print on demand self publishing companies and traditional trade publishers in more detail below.

Publishing companies vs. self publishers
Self publishing
Print on demand self publishing is free for distribution and is produced to share a personal experience with those close to you. The author controls the entire production process of such literature. Moreover, it’s occasionally reviewed by the media. Therefore, customers most often choose the local print service.


full ownership of rights and royalties;
fast time to market;
control over production and distribution;
possibility to create niche literature;
high-profit potential.

the book should be good in all aspects;
a long time to learn the entire printing process;
if you decide to work with experts, note that the cost of print on demand publishing will be considerable.
Traditional trade publishers
These publishers acquire, edit, produce, and publish books. The sale is made by wholesalers to bookstores, libraries, and schools, as well as specialized media (Horn Book, Kirkus Reviews, Publishers Weekly). Of course, that’s not print on demand no fee publishers: they contract with the author offering an advance against the fee. At the same time, the authors own the copyright, and their names are highlighted in the book.


a cash advance;
high potential for peer review;
expert teamwork;
verification and control of distribution;
increased chances of being placed in bookstores.

hard to make a deal;
literature is slowly entering the market;
no copyright reserved;
no way to manage the content of the work.
Evaluate the pros and cons of such publications, considering your chances of getting a contract with traditional publishers. It’s worth choosing self publishing in 97% of cases since only 1% of authors can hit the jackpot, etc.

Author's Bio: 

Software Development for Your Company's Growth