“Only those who have learned the power of sincere and selfless contribution experience life's deepest joy: true fulfillment.” Tony Robbins. We all serve in some fashion. But, have you noticed that some people serve better than others. They serve with more sincerity, with more willingness, while others seem to be serving out of some selfish motive. What a turn off. By way of analogy, let’s look at the worldviews of the dog and the cat.

Let’s look at the world through the eyes of a dog for a moment: The dog observes that the owner feeds, cares and loves him. Therefore, he presumes, the owner must be god, his master, the boss. The dog seeks to please his owner. The dog works for the owner.

Now the cat, on the other hand also notices that the owner feeds, cares and loves him. The cat concludes that HE must be god, the master and the boss. The cat wants the owner to please him. The owner, in a sense, is the staff of the cat. The cat considers that the owner is supposed to serve him, that he is entitled to this care.

Do you look at your service like a dog or a cat?

Sometimes in our desperation to get enough sales to make a living, we forget that our focus should be on serving well, not on making money. When your focus is on making money, you shift into cat mode. If you are not careful, your communication to the customers can be more about you than about them. Customers don’t like that, and they can sense when motives aren’t pure. Most likely, your customers will pass on to others that they were not pleased with your service, and you will lose money.

When your focus is on service, you jump into dog mode. Your attention shifts to the customer and their needs, and you become a people pleaser. The more you serve and seek to please, the happier your customers will be. These customers are more likely to spread the word about you and your service, which will lead to more customers for you to serve. Happy customers lead to more money.

Do you have a service that you want to provide to more and more people? Do you know that your service can really make a difference in someone’s life? Put on the lens of a dog and serve selflessly.

Author's Bio: 

Patty Sadallah has 29 years experience as an organization development consultant and executive coach. She is a Dream Partner Catalyst and coaches and consults nonprofits and women owned small business owners around issues of focus and planning, moving them toward her dreams. Find out more about her coaching and consulting at http://www.PattySadallah.com/sq.

She is also the President/Founder of the Redwood Sisterhood, an international women's support community that offers personal and professional development learning opportunities, community bartering through time banking and fun networking events. Here, she brings together the talents and the needs of women and allows these connections to strengthen and uplift the membership. Learn more at (http://www.RedwoodSisterhood.com)

Additional Resources covering Women in Business can be found at:

Website Directory for Women in Business
Articles on Women in Business
Products for Women in Business
Discussion Board
Patty Sadallah, the Official Guide to Women in Business