There are many ways to get your site's attention from search engines. This article focuses on how to use the great content you've created in conjunction with link building to drive huge amounts of traffic to your blog and move your site to the top of the rankings in a natural way.

What is Link Building and why do you need it?

Developing a good and consistent strategy to create links to your blog or website will not only influence your ranking with search engines, it will make your site more visible and increase your traffic, but it will give your web pages more confidence. and authority in the eyes of human and motor search.

When a high PageRank website links to your site content, it is a positive "vote" for your site. These "votes", also known as "backlinks," are a sign of their popularity. Search engines will assume that your site has influence and will increase your page rank based on the number of "votes". Other links may include those that you place in the comments section of a relevant blog or forum, to link back to your own site.

Creating relevant and inspired links should be at the center of your online marketing plan. If you can show that you know what you are doing and get enough "votes", your authority in your niche will translate into greater importance for buyers and ultimately appeal to a wider audience. Value is something that search engines constantly struggle to find new ways to calculate. For this reason, we must be vigilant about our link building feet.

Search engines, links and rankings

Yes, search engines love links. Links are the ones that allow search engine robots to crawl through cyberspace to find all that informative content that you spent hours creating. They collect all these pages, classify them and try to assign a value or "classify" them. When a surfer searches for a term like "Sony PlayStation PS3", the search engine tries to return those websites or web pages that they have determined are the best option. They do this with mind-blowing algorithms or mathematical formulas.

Search engines traditionally give higher rankings to sites with the most inbound links, the theory being that you should offer something of value if other sites link to yours. You could exhaust yourself by creating spam links to your site from anywhere and anywhere, regardless of whether those other sites are in any way relevant to your content or the products it offers. More links is always better, right? Well, if your link building efforts have focused on your niece's baby blog and your site has nothing to do with babies, maybe not.

Search engine algorithms are constantly changing to find better ways to target the best results for the consumer. For example, suppose you are looking for information on that Sony PlayStation PS3. Which site you would logically expect to see at the top of your search page: the official product website (probably the manufacturer site), or some anonymous website that lists the product 1,000 times, is full of ads and offers no information on value? If link quantity was the only criteria and the anonymous website owner was building millions of meaningless unrelated links, your site might have risen to the top of your results page even though it doesn't offer you anything.

Nowadays, search engines try to give higher rankings to the websites and blogs that offer the best value for the end user. Low-quality content can ultimately penalize you with lower search engine rankings, no matter how many spam links it generates. Logically, if you spend your time delivering well-written and informative content and create relevant high-quality links, more users will visit your site, and ultimately increase sales and improve your results. So how do we build the correct types of links?

Offer your readers fresh and unique content

Before we can think about building links to our content, we have to create it. Quality content is the content you provide to your visitors or potential customers. If you create a site where people can learn something and find what they are looking for, traffic will come. In addition to the text, "content" includes videos, MP3s, podcasts, photos, reviews, recommendations, even links to interesting resources, just about anything you can think of that relates to your site and that your visitors may find useful, entertaining, or educational.

Author's Bio: 

Link Bait is a link building service that involves placing content or tools on your websites that attracts curiosity and quickly draws attention to your website.