Article marketing is the practice of posting keyword-focused articles on article sites that then syndicate your content. This technique works because most of these article syndication sites have a huge readership following and the search engine love the sites.

How can you setup your article to be picked up by the largest number of potential ezine publishers? Easy: Write 250-500 word articles that are easy to read, bullet points and lists, and only 1 or 2 links in the resource box below the article (and never more than 2).

Don't lace your article with heavy HTML code or HTML tables or anything complex. Lowest common denominator (plain text) rules. New traffic is the lifeblood of any internet business and article marketing is the best free source of highly qualified traffic.

Don't be a 1-trick article author and only post 1 article to 1 site and then call it a day. If you want to crank up the traffic, you've got to crank up the quantity of quality articles you put into distribution.

Article Directory

Almost all article directory sites allow you to submit your articles for free. Once your article is published (and some sites publish instantly) it becomes available for everyone to read. But another thing that may happen to your article is that it gets RE-USED Someone reads your article & finds out it is very relevant for their website and copies and pastes your article on their site, along with a link to your website.

Keyword Research

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

Mention keywords at strategic places. Just be sure not to overdo them. Many articles directories will kick back keyword dense articles. Keyword stuffing is also a bad practice and there's mention that Google is doing some semantic indexing as well. Use anchor text links in your resource box for greater impact.

Advantage Of Article Marketing

A major advantage of article marketing is the articles you write and publish will never stop working for you. Years after you publish your article it will continue to generate leads and fill your sales funnel. This is called time leverage; you have systems working for you. Another major advantage to article marketing is you don't have to be a great writer to have an effective article campaign.

The key to creating effective articles is offering quality content for your audience (the audience you are targeting). Do not tell all in your articles. If you want to make sure that your article readers click on your site links, then make sure that you create such interesting content that they would want to know more.

Author's Bio: 

There is a software package that makes it INCREDIBLY EASY to create high quality articles on virtually any subject in just minutes! Find out more about Article Marketing

Paul Rodgers specializes in marketing online