There are some e-business strategies for e-business platform providers.

One is a strategy that sellers control the market. It means the e-business platform is provided by a single seller party to seek more and more buyers. The purpose is to establish or maintain market strategy generated in the transaction.

Taking Cisco as an example, the company has set up a website through which customers can know the whole process of placing order, auditing products, auditing date, price, order execution procedures and delivery conditions. Technology consultation can be done on the website as well.

Through all above mentioned online services, the website has earned a handsome profit of about 3 billion US dollars annually and the online profit takes up 40 percent of the whole sales volume.

Through online information release or publishing technical files, the company has offered product information to the customers at a lower cost. It is estimated that the company has saved about printing cost worth 270 million US dollars and technical support fees have also been largely cut down.

The company enhanced brand image in customers’ mind because online marketing accelerates order execution processes and follow up the delivery conditions closely.

IBUonline is a B2B portal, which is not controlled by seller or buyer side. IBUonline has integrated foreign trade services and information release services. IBUonline also opened online customers’ service center to answer visitor’s questions.

IBUonline is aimed on foreign trade business.

Author's Bio: 

IBU is more than an international business platform; we not only connect global buyers and suppliers, but also participate in the whole process of international trade, provide a series of practical services (off the platform) to greatly enhance the efficiency of global trade.