At 211 degrees, water is hot.

At 212 degrees, it boils.

And with boiling water, comes steam.

And with steam, you can power a train.

One degree. Applying one extra degree of temperature to water means the
difference between something that is simply very hot and something that
generates enough force to power a machine - a beautifully uncomplicated
metaphor that ideally should feed our every endeavor - consistently
pushing us to make the extra effort in every task and action we
undertake. Two-twelve serves as a forceful drill sergeant with its
motivating and focused message while adhering to a scientific law - a
natural law. It reminds us that seemingly small things can make
tremendous differences. So simple is the analogy, that you can stop
reading right now, walk away with the opening thought firmly planted in
your mind and benefit from it for the rest of your life. That’s the goal
of 212 - to help you internally define and take ownership of the most
fundamental principle behind achieving life results beyond your
expectations - a simple idea with a singular focus - an actionable


It’s this dramatic - three numbers joined together to form one,
crystallizing a message that absolutely assures life altering positive
results for those who choose to apply it.


Why do we enter into any activity with anything but a commitment to
achieve our objective - not a desire to achieve our objective, but a

Emerson said…

"All great masters are chiefly distinguished by the power of adding a
second, a third, and perhaps a fourth step in a continuous line. Many a
man had taken the first step. With every additional step you enhance
immensely the value of your first."

Vince Lombardi tightened it up with…

“Inches make a champion.”

212 distills it even further.

Often in life we miss the opportunity to do more and create better
results because we are not aware of the possibilities that could occur
if we applied a small amount of effort beyond what we normally do. For
instance, consider the impact of making an extra contact each day at
work… a sales call… a customer follow up… a brief discussion with a
colleague… an encouraging talk with a member of your team. With contact
comes opportunity. At the end of a year you’ll have opened more than 200
additional doors of possibility. On the personal side, imagine the
exponentially positive results of investing an additional 15 minutes of
quality time each day with your children or spouse -- an equivalent of
more than two weeks each year at work.

Fortunately, because you’re reading this, you’re now aware of “212º -
the extra degree”. No longer will you be able to do only what is
required of you and only what is expected of you. Because with awareness
comes responsibility - to yourself and to others. And, again…

You are now aware.

The excitement has begun. Are you smiling yet?

212… a new target for everything you do.

Author's Bio: 

212º the extra degree™ is an ebook by S.L. Parker, cofounder of MaxPitchMedia, Inc.-- producer of the web’s community and resource for sales &marketing, The complete ebook and its accompanying decalset can be ordered by visiting A freenewsletter and downloads of the 212º premise and logo for your computerdesktop are also available at the website.