When things around us are tense, uncomfortable, and even unconscionable, it is a natural action to react in an effort to fix the problem. Perhaps another consideration to fix a problem or injustice is to respond by hitting the pause button in order to organize our feelings and actions in a manner that best aligns with our desired outcome.

To be clear, pause is not about losing your voice or succumbing to silence. Pause is a temporary stop in order to identify solutions that take hold and stand the test of time. If you spend all your energy reacting, it begs the question, “Will you have enough energy for a long-term solution?” Some may find this being easy to answer, but the first solution isn’t always the best solution. 

Taking multiple days to pause is vital, and again, this does not mean to stop operations. That would be detrimental to any business, but move more focus on what you and your company can do as a whole to make a change. Take time to have more meetings and conversations with your diversity and inclusion team or similar departments. Be sure to include your marketing and public relations team members in these discussions as they will be in charge of the ‘face’ of the brand. The message of spreading awareness and making it clear where you stand on an issue should be consistent across all departments in your organization.Stop promoting your products and services for a bit and start talking about the current climate, unless your product and services relate to what is happening (i.e. donating proceeds to the Black Lives Matter organization). It’s a great time to create original content that can help educate others. After all, any content you share, whether it’s on your social media platforms or website, should add value to your audience. This could be a graphic about educating others on voting or organizations they could donate/support during this time. 

There is power in pausing. If you are not taking the time to pause and respond accordingly, you could be putting your business more at risk than saving it. Now is not the time to be silent. It is a time to take responsible action. For more insight on what your business can do, Google resources from other businesses and stay engaged on social media as it’s a great platform to learn from.

At eWN, we are on a mission to spread awareness of pausing and are committed to executing just that. We strive to be a source for empowerment and education. We value inclusion and diversity in all departments and among our community. We are an organization that stands for what is right and will always fight for justice. 

Here is a list of organizations where you can do your part:
- Black Lives Matter
- Color of Change
- UndocuBlack Network
The Strategist also put a list together of places you can donate to. 
Read full blog: https://www.ewomennetwork.com/blog/ewomennetwork-1/post/the-power-of-pau...

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Author's Bio: 

Join Sandra Yancey, Founder & CEO of eWomenNetwork, as she shares her successful strategies on “How to S.C.A.L.E. Your Business for greater Impact, Revenue and Prosperity.” Sandra will unveil the keys to having a successful, thriving, profitable business. Visit ewomennetwork.com