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Articles from Scott Bradley | Selfgrowth.com
- The Importance of Coupons and Vouchers - by Submitted on Jan 10, 2011 from Scott BradleyAn integral component of building Raving Fans is rewarding your customers. You sell the best gizmos and provide fabulous customer service (both vital to building good relationships with your customers) but what turns a loyal customer into a Raving Fan. Coupons or vouchers have an important ...
Views: 991 - Keyword Research and Its Commercial Benefits - by Submitted on Jan 07, 2011 from Scott BradleyKeyword research is a very vital part of ensuring success with PPC and SEO activities especially for commercial websites. In a nutshell, the activity of keyword research helps discover and optimize specific keywords so that the webpages can respond to the search queries that are being typed into ...
Views: 613 - Email Based Surveys - by Submitted on Jan 05, 2011 from Scott BradleySurveys are a great way to find out what your customers think and want. Knowing your customers’ attitudes to, and perceptions of, your product and services is vital to the future direction of your company. Similarly, you can ask very specific questions about particular products – maybe a new ...
Views: 676 - Exceptional Benefits of Email Marketing - by Submitted on Dec 23, 2010 from Scott BradleyAs a business owner, the choices of media available to communicate your message to your target market can be confusing. Media Representatives will cite statistics to support their argument that you should use their particular medium and faced with data where it is hard to compare apples with ...
Views: 616 - Legal Services Email Marketing Plan - by Submitted on Dec 23, 2010 from Scott BradleyYou run a law firm (LLP) in partnership with other lawyers, specializing in bankruptcy law. The current trend of recession has seen a surge in business for your industry and you need to capitalize on this opportunity to grow your business and build lifelong clients. This strategy aims to ...
Views: 670 - Wholesale Email Marketing Strategy - by Submitted on Dec 22, 2010 from Scott BradleyYou are a cosmetics wholesaler dealing in variety of personal care items for women. You do not have a store since you do not sell to retail customers but have an office where retailers can visit to pick up goods or sign contracts. Your advantage lies in the extremely low rates you are able to ...
Views: 971 - Key Dates for Men Email Marketing Strategy - by Submitted on Dec 21, 2010 from Scott BradleyIn our example Marketing Strategy we have used a relatively small florist whose business is in her immediate geographic location. Her business can go from a famine to a feast. Valentine’s Day sees her run off her feet, likewise Melbourne Cup, but at other times she can be very quiet. Ideally she ...
Views: 761 - No Hassle Home Renovations Email Marketing Strategy - by Submitted on Dec 20, 2010 from Scott BradleyYou are small home renovations builder with a largely local clientele. Your customers include existing home, units and townhouse owners looking to renovate their homes. To date your customers are mainly word of mouth or by advertising in the local paper. But times are tough and your future ...
Views: 858 - Email Marketing Strategy for Home-Based Day Care Centers - by Submitted on Dec 13, 2010 from Scott BradleyAs a small home based day care center, you provide child care services during the day time hours for kids of working neighbors, family and friends. You have a great reputation and are passionate about the quality of the environment you offer for the children. You want to increase your ...
Views: 1084 - Tourist Friendly Email Marketing Strategy - by Submitted on Dec 15, 2010 from Scott BradleyAs a bed and breakfast owner you find that during holiday periods you could fill your establishment ten times over and you are turning away business, yet at other times you are empty. Your objective is to come up with a strategy to help “fill the gaps”. Identify who is your customer? As a ...
Views: 610 - Wholesale Catering Email Marketing Strategy - by Submitted on Dec 10, 2010 from Scott BradleyRestaurants come in all shapes and sizes but they are no different to other businesses. Create regular, loyal customers who keep coming back and act as ambassadors for your business, and you’ll increase your bottom line. Let’s imagine you’re a relatively small but quality café in a suburban ...
Views: 715 - Gold Customer Email Marketing Strategy - by Submitted on Dec 09, 2010 from Scott BradleyThe Printing industry is highly competitive. Firms compete on price, turnaround time, quality control and service, product range, and some on availability of in-house graphics. Customers are other businesses, but also graphic design companies, advertising and marketing firms. For most ...
Views: 625 - Latest Trends Email Marketing Strategy - by Submitted on Dec 13, 2010 from Scott BradleyYou are an internet based web design and development firm. You also deal in areas such as search engine optimization and customized software solutions, but these aspects of your businesses are not well known. Since you do not have a brick-and-mortar office, you need to rely heavily on customer ...
Views: 597 - Fashion Choice Email Marketing Strategy - by Submitted on Dec 07, 2010 from Scott BradleyAs a casual and formal women’s apparel store catering to the 20 – 30 age group you are known for offering an exclusive range with great customer service in your area. Having started out as a way to make a career out of a hobby, most of your current clients are friends and family who are aware ...
Views: 732(1 vote) - SMS Campaigns - by Submitted on Nov 27, 2010 from Scott BradleySMS texting is a phenomenon of the 21st century. Twenty years ago, mobile phones were not even heard of. Now it is rare to find someone without one. They are a unique marketing medium because they are personal to each and every user. What other marketing medium is carried around in ...
Views: 814 - How Quality Score Impacts Your Bottom Line - by Submitted on Nov 22, 2010 from Scott BradleyWhen you look at the paid search market these days, there is a significant difference between what happened in the past. The price that is given for PPC activities is no longer similar to the bid price. Google for instance has introduced Quality score that creates a lot of confusion for the ...
Views: 550 - The Google Adwords and Content Network Usages - by Submitted on Nov 22, 2010 from Scott BradleyWhen you make use of pay per click advertising then Google offers two broad options. You can either opt between advertisements in search results or you can go for advertisements in websites. If you want to go for both then the same is available to improve your business prospects. The process ...
Views: 719 - Don't Underestimate the Importance of Navigation in Web Design - by Submitted on Nov 22, 2010 from Scott BradleyWhen people are surfing the web they will get very impatient when they cannot find what they want quickly. Navigating the web has to make sense to the surfer and right away, so if the web design is done with this in mind, the layout of an effective website will have similarities to all the ...
Views: 1291 - Understanding How Search Engines Work and their Benefits - by Submitted on Nov 22, 2010 from Scott BradleySearch engine works on a pre-defined set of rules. They have absolutely no manual control based usages since they tend to be text driven up to a certain point. It was tend to be as intelligent as the computer programs that have been developed by humans to do the job. The systems are basically ...
Views: 589 - Understanding Email Marketing Basics - by Submitted on Nov 18, 2010 from Scott BradleyThe use of internet as a medium for business expansion has allowed organizations to take a look at the possibility of exploring new and innovative ways to improve their marketing efforts. This email marketing activity has allowed many business organizations to reach out to consumers at a global ...
Views: 472 - PPC Fundamentals for Commercial Activities - by Submitted on Nov 14, 2010 from Scott BradleyWith the growth of internet, it has become important for business organizations and commercial users to look at advertisement possibilities online as well. The main reason being the fact that they can reach out to a large number of users across various geographic locations. Going online is the ...
Views: 458 - Overcoming Email Marketing Legal Issues - by Submitted on Nov 10, 2010 from Scott BradleyThere are certain legal issues connected with Email marketing that prevents it from being used in an extensive manner. The data protection act plays a big role in making sure that you manage your subscriber list in a proper manner. There is a need to comply with the law and ensure that you do ...
Views: 504 - Is Your Website Search Engine Friendly and Purposeful? - by Submitted on Nov 09, 2010 from Scott BradleyHaving an internet presence is extremely important for your business since it allows you to reach out to maximum users online. In case you have a website, the next thing would be to attract visitors to the same so that you can send out your business and services to maximum users. The science ...
Views: 471 - Introduction to PPC and its Benefits - by Submitted on Nov 07, 2010 from Scott BradleyPPC also referred to as Pay per click is basically nothing more than a marketing model that allows you to advertise on a site that charges you some amount of money when the internet users click on the advertisement. The money is not charged when the customer visits the page where the ...
Views: 476 - Why Is Search Engine Marketing Necessary? - by Submitted on Nov 09, 2010 from Scott BradleyWhy is search engine marketing necessary for your business? There will always be some doubt in your mind regarding this activity. If you speak to consultants in this field of work, they will tell you more about search engine marketing strategy than the real reason why search engine marketing is ...
Views: 438 - Easy steps for Building Your Email Marketing List - by Submitted on Nov 05, 2010 from Scott BradleyWhat is the process of email marketing? The basic understanding is that this is the process where you use email as the medium for communication by sending out commercial information about your business to targeted consumer. The main idea is to improve sales and create new customer following for ...
Views: 547 - 5 Common Mistakes When Choosing an SEO Agency - by Submitted on Nov 04, 2010 from Scott BradleyThere is no doubt that choosing the right SEO Agency for your business is no easy task. If you have looked at any of the SEO directories you can see there is no shortage to choose from. Often business owners become frustrated and disappointed with SEO services for several reasons. The ...
Views: 509 - When Is Search Engine Marketing Right For Your Company? - by Submitted on Nov 04, 2010 from Scott BradleyWhen it comes time to putting your marketing campaign together you have some big decisions ahead of you. One is considering search engine marketing, and if and when it is right for you, and then which search engine marketing firm will be best suited to your needs. Of course your search engine ...
Views: 385 - 5 Tactics Seo Experts Use - by Submitted on Oct 29, 2010 from Scott BradleyIf you are going to invest in seo services then you want to know about seo tactics to be sure you are getting the best. Each of these tactics that SEO experts use should benefit you in some way with the search engines. Keyword tactics Something that most business owners are no stranger to. ...
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