There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do we make the data resources accessible in a ready to decipher format?

Simple, by weaving Data into Narratives .Narratives that reflect what you stand for and your core values, narratives that win over boardroom presentations and audiences alike. As easy as it sounds , extracting a story from these cold crunching data is a task and this article will walk you through the basics and by the end , you won’t be intimidated by that big pile of Data!

Define the Purpose that your data will serve whether it’s identifying the latest trends in the industry or launching a new product in the market .Once you have the purpose defined, half the work is done. For the other half, read on.
Stick to the Point: ‘A little knowledge is a dangerous Thing’, says the old adage. But what’s more dangerous is a lot of useless knowledge. The essence is to extract the most useful information from that huge heaps of Data and use it effectively. Be concise, be accurate and be clear.
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There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that?