Website Remedies for Your Small Business

Marketing is the fuel that powers your business. I come across to many businesses that are not using the internet to their advantage. Even if you own a retail store, also known as brick and mortar, you can increase sales exponentially by creating a website that sells your merchandise. It can be done quickly, cost effectively, and make money for you almost instantaneously. What are you waiting for?

A recent article from CNN Money discussed how important it is for small businesses to adjust to new media by creating websites and online marketing strategies. In the article, web marketing and search engine optimization specialists give tips on how to lure local traffic to your website. As a true believer in the power of new media, I would like to share some of those tips with you.

There are three key elements in a website: design, content, and search-engine ranking. With content it is important to think about the top three things a client would want to see on your business’s site. Highlight exactly what you do and build on the concept in order to give visitors information on what you provide to your clients. You should provide articles and free information to prove that you are an expert in your field. Can your business handle this customer’s specific situation? Your website’s content should answer that question! Keep it fresh and update continuously. You want to remain timely, relevant, and credible.

Expanding your content increases search engine optimization. The more articles and links your website contains, the more keywords a search engine will find and the higher your site ranks! Typically, sites with more articles, statistics, stories, etc., are visited more frequently because clients want the personal and informative experience. Make sure your website is organized with sidebars and sitemaps and fix any broken links! Carelessness comes across to potential clients and affects search engine optimization. Also, establishing your business on other locally focused sites like citysearch and yelp can help.

Don’t forget that increasing your website’s ranking and user traffic is not the only thing that matters— you need a professional, neat, and inviting website in order to get the clients! It is especially important for the homepage to be attractive so that potential clients want to stick around and continue to learn more about your business! Keep the hierarchy of information on your website extremely organized and make sure the layout on each subpage is consistent and eye-catching. In addition, make it easy for clients to get started with you by advertising a marketing deal right on the contact page.

In the new age of technology and social media, there are plenty of ways to increase marketing and visibility on the web it’s just a matter of getting started and doing it right! So take advantage of the tools out there and give it a shot. Don’t be afraid to ask a professional for some help, and check out Luring Local Traffic to your Web Site for even more suggestions!