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Offering your seminars through a local community
college can be a great way to generate income and
clients ... without the hassles of renting a meeting
room, handling logistics or doing the marketing.
You turn in your course description ... then show
up to teach.
Unfortunately, the reality ... Views: 715
Fundraising for your nonprofit or charitable organization should be a positive happy experience, right?
It's about helping a great cause - sending kids to a national competition, improving a community, finding medical cures, saving animals, and more. These are important issues in our lives, ... Views: 467
Niche marketing gurus continue to search the landscape for more valuable ideas to offer small business owners beaten down by this economic recession. One fact you will notice when it comes to tough economic times like we see now, what is that fact? Recessions are not for sissies.
What do I ... Views: 418
Have you started a newsletter or ezine?
By sending out valuable tips and articles on a regular basis, you get the chance to demonstrate your expertise and build relationships with prospects and clients.
You may have heard that your name and marketing message need to be seen or heard by ... Views: 609
Bill Ganz, Founder and CEO of More Media Group, Inc., and its subsidiary FastTrack™ Online Marketing, Inc. (www.fasttrackonlinemarketing.com), Southern California based companies has been helping small to large distributor companies for years in developing simple to understand and user ... Views: 786
I would like to focus a little bit on the concept of attraction marketing. Two books that I have read, The Science of Getting Rich by Wallace D. Wattle and Thought Vibration by William Walker Atkinson, focus on using positive thoughts to overcome the mental barriers that most people have to ... Views: 511
Your business card is one of the BEST and easiest marketing tools you can (and should!) use to stand your business out from all the other businesses that are doing what you do.
There isn't anything that bugs me more than getting a business card and not being able to tell what the person does ... Views: 1154
Are you concerned about the current economic climate? If you own or are starting a business then of course you are, and so are your potential customers. That’s why it’s so critical to optimize your marketing dollars right now so you are prepared to weather the storm throughout 2009 ... Views: 1245
Do I REALLY Need a Web Presence? Only if you want to attract potential clients, grow your practice, and to evolve in an increasingly changing world. There were 98 million searches for therapists last year. A recent Gallop poll reports that almost half of Americans spend over one hour a day on ... Views: 1047
There is a lot of attention being put on internet marketing these days… search engine optimization (or SEO), social networking, podcasting, vlogging, blogging, RSS, email marketing, article marketing, etc. And more tactics are being added at an astonishing rate!
So how do you determine ... Views: 1250
Crazy, nuts, totally wacko you are probably thinking to yourself. How could she even begin to think that the current down turn could bring anything but harm to small business venture? All you have to do is look at the mega-stores that are being affected. Store closings listed in 2008 number ... Views: 1448
In today’s current economy, wouldn’t it be nice to find a way to get more business without spending additional marketing dollars? The good news is that you can…and all the resources are already in your rolodex. The secret? Look at the people who are your advocates and take ... Views: 611
Every business needs a plan – any plan – that will guide and inform their marketing activities. And yet, as essential as a marketing plan is, many business owners and entrepreneurs don't use one; most claim being "too busy" with the running of their business as the primary ... Views: 1284
One great thing about marketing on the Internet is it's all very trackable, if you do it right. That means you can easily and quickly figure out what works BEST for your business.
How would you like to know which headlines better get people's attention? Or what price point is more appealing to ... Views: 733
If you are a professional who is still establishing himself in the business industry, could be because you are new in the scene or is still emerging from several unsuccessful attempts, creating a personal brand to boost your credibility and name recall is most helpful. And this identity can be ... Views: 528
Just because you’re designing business cards online doesn’t mean that you’re bound to distribute subpar cards soon. Cutting down on your budget is not always followed by inferior quality. There are plenty of ways to make sure that your business cards come out looking great at ... Views: 543
Being able to succinctly describe your business is an essential networking skill for two important reasons.
First, the person you’re talking to can quickly and easily understand if they, or someone they know, is a potential customer of yours.
Second, knowing specifically how to ... Views: 795
Have you noticed that more and more soul-preneurs™ -- those men and women we admire most, who tap into the divine flow of their authentic brilliance -- are breaking into 6-figures? And those who hit that milestone mark then seem to catapult themselves into high 6-figures, even 7-figures, in a ... Views: 644
Catalogs are highly favored when it comes to comprehensive marketing and advertising materials, and manuals. They offer more than enough space compared to brochures so people get the advantage of more information and loads of images. Should you engage in catalog printing online, an option ... Views: 549
Staying in touch with your customers is the best way to get repeat and referral business. Drip Marketing is the process of sending marketing materials, with educational or informational content, to ensure that when they, or someone they know, are ready to purchase they will automatically think ... Views: 525
The biggest question most people have about online marketing is: Where do I start?!
The simple answer is to start wherever you are. By that I mean you have to understand that “online marketing” isn’t just one thing; it encompasses a variety of elements and you’ll be most successful if you ... Views: 533
Admit it - on more than one occasion you've signed up for a newsletter or purchased a product you didn't really need, just because the offer was that good.
We've all been there and there's a good reason for it. An irresistible offer isn't just a bunch of words, haphazardly thrown together. It's ... Views: 908
Were you aware that radio interviews can catapult you to stardom as an expert or author? In fact, authors Mark Victor Hansen and Jack Canfield, as part of their marketing plan for the Chicken Soup for the Soul label, made one radio appearance a day. It worked so well that today they are two of ... Views: 1262
Taking a strategic approach to marketing your business is no longer a luxury afforded to established businesses and big industry players
If you hope to consistently grow your business and compete in the new global marketplace, you must be able to successfully plan and execute a strategic ... Views: 532
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, "Secrets of Power Marketing: Promote Brand You". It is the first guide to ... Views: 806
What are you going to do differently to make this year better than last year?
Newspapers are going out of business on a daily basis. Television advertisers are leaving in droves. Radio stations are being forced to layoff employees because of declining revenues.
Way back in the early 90s, the ... Views: 1159
Search engine optimization can seem like a big black hole to solo entrepreneurs. On the one hand, the cost of most professional SEO services are beyond our budgets; and it’s difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do it ourselves, ... Views: 1031
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that might be enough. If your business is in crisis - deal with it. But the magic potion to keep your business alive is growth.
Growth is the real goal
That is the litmus test of keeping your business ... Views: 820
Your Guide to Personal Marketing
"If you build a better mouse trap - the world will beat a path to your door."
Do you still believe that old expression?
Let's try another one. "Go to school; get a good job; and the company will look after you." The first statement is from Emerson - the ... Views: 867
When marketing to younger generation context is everything; therefore most traditional marketers must learn how to position their products or services to fit the expectations, life experiences and perceptions of a younger consumer base.
Here are the 6 mistakes most marketers make when marketing ... Views: 1845
You can have the best product, or a site with advertisements placed perfectly ... It all means nothing, if you do not get traffic to your page. But traffic is not just traffic. In this article you can read about getting the traffic you want, without necessarily cost money.
It is not matter ... Views: 693
The first rule of writing effective copy is writing it in a tone and style that your audience will understand. If you are writing to an audience of lawyers, write on a level they will understand. Don't write on a level that you would if you were writing to children.
1. Figure out who your ... Views: 1063
Focusing on the four areas to diagnose the health of your business during the recession, consist of a SWOT analysis that include the following quadrants:
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
Recapping the first two areas of your SWOT analysis when diagnosing your business ... Views: 1468
Surprise! We're in a Recession? When the breaking news alerts resonated over the airwaves, in the newspapers and online, announcing that our economy has been in a recession since December 2007, I honestly don't think that anyone was caught off guard and surprised by this verdict. There were far ... Views: 1136
Any IFT is better than none, but I've got 5 highly effective tips for squeezing the most juice out of your Free Taste.
1) Don't lead with your newsletter. Most of us have such full In Boxes these days that the idea of signing up for a newsletter (even one that has great info) just doesn't have ... Views: 554
I know that sometimes it may be hard to believe you really can follow your passions and purpose AND make money, touch lives, AND have all the peace and security you want.
I've said many times before that I can't think of many things better than being self-employed. But self-employment isn't ... Views: 786
Imagine getting free high quality, targeted traffic to your website. How much would that be worth to you? What if you could get it for free?! Sound too good to be true? Its easy, and its free!
Imagine being able to promote your website, establish credibility and build a solid customer base just ... Views: 551
With everyone bombarded by email overload, do you really think your ezine is being read?
A Nielsen Norman Group Report revealed that the typical email newsletter gets 51 seconds of your reader's time.
That was three years ago. Today, many say its closer to 26 seconds. And, that's if your ... Views: 489
When restaurateurs like you subscribe to my monthly newsletter (and to get the freebies that I offer), in the subscription form I ask the following question:
What's your biggest challenge as a restaurant owner/manager?
And this is the number one answer from a significant number of ... Views: 1431
When we start thinking about our advertising budget and strategies for the new coming year our thoughts are going into, what can I do that is unique, different and could be very effective. Vision map videos are the very thing that could create this interest in a business, website or email ... Views: 1563
1. Learn all you can about marketing
Marketing is absolutely crucial to the success of your business and you avoid it at your peril! New business owners can think that marketing is quite a complicated process. However, it's not rocket science and the basics can easily be learned. It can be very ... Views: 463
As a successful Virtual Assistant, the question I am asked most frequently by new VAs is what is the one thing you wish you knew when you started. Without doubt, the answer is the power of niche marketing.
When starting out, most new businesses try to be all things to all people. This just is ... Views: 1254
There are many rewards to being in business for oneself. You can work when you need to, take time off when convenient, or work 24/7. That’s up to you, and the market. But the inclination when small or just starting out, is to do it all yourself. To that end, I bought one of those Dummies ... Views: 616
If you have been using free traffic to market your products, you may want to use pay per click (PPC) to further boost your internet marketing results.
Pay Per Click internet marketing are very powerful as they bring in well-targeted visitors based on your niche.
They are more open to buying ... Views: 513
Do you want to have affordable prints that you can use in your marketing and advertising campaigns? Do you want to have prints that are done quickly without losing quality?
If your answer is YES, then you should try getting wholesale prints.
Wholesale prints are prints that you can get at a ... Views: 527
You can make what seems to be an ordinary trip to avail brochure printing turn into materials that can help you advance with your marketing goals and strategies. It all boils down on the implementation of the tricks and tips that you can gain by searching both online and offline contents.
The ... Views: 516
Every business person and professional aims to create the right business cards that can represent them to their clients, associates and target market well and good. There are many tips that can be found whether through offline or online means. These can help you in the process of attaining your ... Views: 599
These days, full color printing is done through two popular ways. You can either choose the conventional offset method or opt for the digital process. Offset has lasted and continues to thrive in the printing industry for the kind of quality that it can create. This can be relied on if you are ... Views: 1005
If you want to build a powerful and responsive email list then you should check out the 6 list building tools detailed in the article below.
(1) Podcasting
It has only become possible in the last few years for you as a small business to create your “talk radio show” using freely ... Views: 1888
In this essay about greenhouse gardening, we will discuss why this subject is so important and how it is possible to capitalize from this descriptive essay. Those who take gardening seriously know there are times of the year when you need plants to grow, but the weather outside will simply not ... Views: 532