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“What you have to give is enough-if you give it with all your heart.”
-Chieko N. Okazaki
For years, I’ve noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They’d already gone through the required training, and many were certified, but it ... Views: 991
Many businesses get one very basic thing about social media engagement wrong.
The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship ... Views: 279
Believe it or not, back in 2005, when I was still trying to find a j-o-b I could enjoy, I actually trained as a dealer – card, not drug.
Turns out in real life, casinos don’t have the glitzy “Sigfried and Roy” allure they do on television so I couldn’t bring myself to actually take a job in ... Views: 501
Clients are always so curious about how I manage to get it all done. And it’s no wonder because now that I see it all down on paper, it does seem like a lot. But, before you think I’ve got it all figured out, let me be very transparent with you. I have a crazy number of emails in my inbox, many ... Views: 806
So many entrepreneurs are in for a rude awakening as they continue the search for the ‘EASY’ button. You know the ones I mean – they sign up for all the free teleclasses, free webinars, grab complimentary tickets to numerous events, subscribe to every possible newsletter out there – and still, ... Views: 465
In this essay about greenhouse gardening, we will discuss why this subject is so important and how it is possible to capitalize from this descriptive essay. Those who take gardening seriously know there are times of the year when you need plants to grow, but the weather outside will simply not ... Views: 491
What are you going to do differently to make this year better than last year?
Newspapers are going out of business on a daily basis. Television advertisers are leaving in droves. Radio stations are being forced to layoff employees because of declining revenues.
Way back in the early 90s, the ... Views: 910
QUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte
Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, ... Views: 756
Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if ... Views: 643
Would you like to have more cash flow right about now? Many of the women entrepreneurs with whom I have been speaking, over the past few weeks, are feeling a quiet sense of desperation when it comes to cash flow.
How do I know for sure and how do I recognize that? I’ve been there! There are ... Views: 773
Today everybody is willing to sell grandma on-line, if necessary. Don't get me wrong people have been selling goods since the very beginning of civilization, but Internet could make the local market into a global market with just a few clicks. Everyone has a website and everyone is 100 percent ... Views: 488
When it comes to content marketing, it is no longer enough to just hire an iphone app developer. You now need to fully contribute your quota too. When you hire a great iphone app developer, he can make the content available on your apps but he can’t convince customers to buy.
The strategies ... Views: 562
With the Internet home business world there's a saying which goes along the lines of something like "visitors is the true secret." You know in order to create product sales you 'must' have customers. On the web, the one and only technique to have clients would be to bring in visitors to your ... Views: 468
You verses your opportunity to make money online
Remember President John F. Kennedy's famous speech when he said ”It's not what your country can do for you, it's what you can do for your country”?
It took what we did to this great nation the USA, to be what it is today. We, the people, ... Views: 622
In the modern society, different types of banners and/or stands are being used by many of the institution because there is the large number of products available in market and only little percentage of people know about those products. If the people do not know about the products which are ... Views: 551
You've poured your heart and soul into publishing your book. Now you might be wondering if you need to empty your wallet to promote it.
It doesn't have to be so. Here is a quick and dirty book marketing plan you can use right now. This doesn't cover all the bases by any means, but following ... Views: 459
Email marketing has opened up a whole new means of communication for businesses to reach their customers. Now businesses can potentially reach millions of people all over the world at a fraction of the cost of reaching them through the postal service. This article can help you learn more about ... Views: 553
I am not a sales and marketing guru. I've written two books on marketing and taught thousands of people how to sell themselves, but really, I don't know more about sales and marketing than most of you.
What I know how to do is talk to people, all kinds of people -- restaurant owners and ... Views: 736
How has your blog been working for you this year? Is it bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your blog and see how you can tune it up.
Blogging should be an integral part of your marketing ... Views: 858
The close of another year is upon us, and with that comes your year-end web site review. Wait, you are doing an annual review, right?
Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. ... Views: 655
As I work more and more with Wordpress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new Wordpress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up a new Wordpress ... Views: 903
The best way to generate ideas for spiritual workshops is to draw from your personal experience, knowledge and wisdom.
Even if you think that there's nothing remarkable about your life, I have yet to meet any person in this world who did not have something to teach.
So just imagine for a ... Views: 3631
The Basics & 5 Tips on Using IG for Optimal Social Media Engagement
I’ve said it many times in the past, and I’ll say it again: social media is probably the most powerful way to share your brand with the world. It can be an incredibly cost-effective method to grow followers and build ... Views: 321
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage ... Views: 245
How Will COVID-19 Impact Holiday Shopping?
COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year.
As marketers, we’ve had to ... Views: 155
For anybody working online there are 3 areas of focus that simply can not be overlooked if earning a long term income is your goal! In fact the degree of marketing success you do experience is very reliant upon maintaining the following 3 areas as the focal points of your online business ... Views: 518
Social media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way.
Here's my 7-step method for doing a year-end social ... Views: 841
At my workshop last week, many of the women entrepreneurs spoke about their frustrations when it comes to attracting ideal clients. They said they wanted to learn whatever it takes to make more money. And yet, on follow-up phone calls with most of them, I learned the real truth.
They say one ... Views: 597
With today’s pandemic shutdowns, you may have “found” time to take a serious look at what’s been working when it comes to marketing your business – and what has fallen short of targeted projections.
When you consider why things haven’t worked out as planned, the answer usually comes down to ... Views: 212
Are you concerned about the current economic climate? If you own or are starting a business then of course you are, and so are your potential customers. That’s why it’s so critical to optimize your marketing dollars right now so you are prepared to weather the storm throughout 2009 ... Views: 973
Your business card can bring you more leads, more clients and more riches…but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all…yet it has the power to churn out riches into your bank account like a ... Views: 489
The evolution of marketing continues as the years pass by and no one knows what the future has to offer. In the past business organizations are only limited to door-to-door marketing while others just wait for customers to come. From 19th century onwards, history has seen the greatest ... Views: 496
Here is the important checklist that you must remember for offset printing. Any long run printing jobs must really be done with the proper preparations and accurate configurations.
Such should be before you spend all that money and time. Read this checklist and try to prepare your own drafts ... Views: 889
Are you working in clutter in your office? Have you actually moved to a different working space just so you can spread out, breathe, think and function effectively?
When there is chaos on the inside, there is chaos on the outside. For me, I always know I am facing a challenge of some kind ... Views: 531
Ezine or newsletter publishing is an essential element of your online business. Ezines allow you to keep in contact with your prospective customers and to build relationships of trust and respect. Relationship building is the foundation of your online business and producing a quality ezine or ... Views: 478
An effective website marketing strategy is key for online marketers to achieve success in their website business. Most of the time when an Internet Marketer fails to make money online, they have ignored the key requirement for online success, which is to have an organized business strategy, or ... Views: 682
Creating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps and it will be done and ... Views: 441
Thanks to the wide availability of smartphones and the internet, businesses across the world are now moving to an online platform. There is an app-based solution to every possible service that comes to your mind. Be it taxi, food, hotels, medicine, clothing, banking, or even dating, it can be ... Views: 192
Throughout the human history, ledgers have an integral part of accounting systems. From the early medium like clay tablets, papyrus, and stone to the modern innovations like computers, there has a long journey. The papers got digitized to reduce chances of human errors. But, most of the ledgers ... Views: 504
Useful Paid Advertising Campaign Strategies
If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively.
On the one hand, people are home more, and doing virtually everything online. But many ... Views: 226
You're no good.
You don't know what you're doing.
That's a stupid idea.
What makes you think anyone is going to buy from you?
You're sending too many emails.
You're promoting too much.
No one needs what you have to offer.
____ [fill in the blank] does that better than you ... Views: 490
An integrated marketing communication plan is a systematic approach in which all your business communication with your customers and stakeholders is consolidated under a single theme or brand. Every ad, promotion, press release or online message must be a part of a bigger consistent message. ... Views: 1103
The foundation upon which any successful internet marketing business is built is proper keyword use! What every business needs to achieve and sustain long term success online is targeted traffic. By finding and using those words or phrases most relevant to what you do or promote you can position ... Views: 500
Is your business doomed to forever compete at the slimmest of profit margins as it vies for the title of being the "low price" leader? By learning how to garner more of the right clientele for your business, you can attract more customers and make more money than ever before...
In recent ... Views: 850
I’ve just finished three days at a marketing workshop, where I’ve had the chance to talk with many entrepreneurs and solo professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients ... Views: 836
Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan.
Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. They don’t automate ... Views: 498
Marketing continues to transform and social networking has speeded up the process. The old strategies of a hard sell do not work, particularly when the primary buying power is women.
Marketing by force is not a good fit for women. In fact most women I know don’t feel comfortable with pushing ... Views: 758
Are you feeling mystified and intimidated about how to write a marketing plan for your business?
Here are some thought-provoking questions that might be useful discussion-starters (and ones to keep in mind constantly) when you're assessing your current and potential marketing strategies:
1. ... Views: 2406
'Tis the time of year to rethink your business model and upgrade. The easiest way to do this is to revisit (or create) your money funnel. Even if you’re a newbie, this is a great way to visually see where you want the money to funnel into your business.
And for goodness sake, put the fun in ... Views: 958
Most business owners excel at pitching their goods or services to prospective clients, once.
But, if that prospective client doesn't immediately shout a hearty YES from the rooftops, they walk away, head hung low, and the prospective client never hears from them again.
Why?
There is a ... Views: 822