You thought starting a business was the hardest thing to do and then you mustered up the courage and finally started a business. Not too late after starting the business you realized that it was even more difficult to keep the business running. More challenging than running a business is to expand it further. These things are difficult because they require you to be on your toes at all times and keep doing something consistently. It is a process that never stops and does not have to stop. Stop this process and your business will eventually sink.
You can’t put your finger on exactly what you need to do in order to have more customers added to your database. Of course, it is much easier to sell to existing customers they have gone past the stages of doubts and are now willing to use more of your products if you are treating them well. Regardless of how you market your business, the main idea is to generate leads and generate them more and more. It is more like a mining job that’s risky but the whole purpose of digging deep into grounds is to find those precious treasures inside.
What Is A Lead?
When you say lead you are talking about a contact that is to some degree interested in what you are selling or offering. It is not always a customer but the contact point of a potential customer. Leads can be cold or hot. A cold lead is someone who is not interested in your offerings. A hot lead is a customer with a lot of potential and interest for what you are offering. Email address of a person looking for musical instruments online is a hot lead for a shop that sells guitars.
Of course, a hot lead is still a lead not a customer.
What if you as an owner of a guitar shop contact the person through email who was looking for musical instruments online and find out that he actually wants to buy a flute? However, if you have hundreds of contacts of similar people, you can be sure that at least one of them will be looking for a guitar. How you convert this lead into a customer is your job but that fact that you have thousands of similar leads waiting to be contacted is an opportunity of business growth.
How Are Leads Generated?
There are many ways for business to generate leads. Trade shows, banner ads, workshops, exhibitions, social media marketing etc. are all great methods for generating leads. However, these methods are more productive and suited for business to customer marketing and lead generation. Things are quite different when it comes to business to business or B2B lead generation. Of course, you could still use the same methods for lead generation but you will have to be very careful with your approach, much more careful than you are with B2C marketing.
How Easy It Is To Generate Leads?
A simple answer to the question is, “very difficult”. While B2C marketing can still be a little less challenging, marketing to businesses and creating leads is quite difficult. First, you know you are approaching people who are professionals like you so if you offend them you will be on your way to ruining your reputation with other businesses. Furthermore, reaching customers is not a big task but reaching business managers and chairpersons is one of the most difficult things to do in B2B lead generation.
When you choose telemarketing as a lead generation method you can ask the people on the phone what ordeal they have to go through to get in touch with an authority in a business. The secretaries won’t let you through to the managers in most cases. Even when you have gotten through the secretaries, you face a bigger challenge while talking to the managers. You have to be composed while talking and even slightest fumbles in your talking could lead to a disaster on the phone. The other option is of trade shows that also require you to spend a lot of money to generate good leads.
Is There An Easy Method For Lead Generation?
Of course, there is an amazingly easy way of generating leads or having the leads right in your hands. What if you were told that there was someone doing the job of lead generation and that person was ready to hand over their leads to you? All you had to do was pay a small fee for a huge list of contact details of people who you could make business contacts with. Once you have their contact details, you could choose the best method to get in touch with these business professionals.
How can you find the people who are willing to provide you with their leads that they have generated with months and years of hard work? Have a look at mobile apps for startups – an online website that is purely focused on providing you with apps leads from various industries and businesses. Their leads are easily available right on the landing page of the website. You could choose the leads that are suited to your business and by paying for the leads you will have them instantly sent to you. The prices are also given with every set of leads.
The Advantage Of Having Contacts Details
Once you have the contact details of other business professionals, the game is in your hands. You can decide how you want to contact those people and for what reason. You could send them emails about your trade shows or any events that you might be about to conduct for business purposes. You could send them notifications of your press releases or just send the newsletters directly. With phone numbers in your hands you could use your best business development executives to get in touch with those professionals and arrange business meetings or create opportunities for further communications.
This content is written by Stephanie F