The e-commerce business has grown manifolds in India in the last decade. While we find a larger number of e-commerce brands in the online marketplace, another very noticeable trend is that a greater number of customers now prefer to shop online.
Correspondingly, the competition has bred newer players in the marketplace. Almost every day, we find new e-commerce companies cropping up, wherein some specialize in a particular niche, while the others sell goods under a variety of categories.
There are a number of elements which act as defining factors for the success of an e-commerce brand. The website presentation, variety of the goods available, reputation of the website, which may be carried over from an international sister website are some of the very significant defining factors.
Similarly, marketing of the website is yet another critical factor which defines its success. E-commerce websites may be marketed through commercials on the internet, radio jingles, TV commercials or even roadside billboards. However, it is often only the biggest e-commerce brands which indulge heavily in marketing schemes like commercials on TV or radio, or roadside billboards.
Another very visible trend is that the largest and the most successful of the companies are those which sell a larger number of products, to make sure that they meet comprehensively the needs of just about everyone. This enables them to build a reputation of being a more complete store.
Similarly, continued customer satisfaction also is a very important factor which enables an e-commerce brand to build a market reputation, retain customers and also be more successful. For the same, ease in payment procedures, a user friendly online interface, wider area coverage for delivery of goods and also timely delivery of goods are very important.
For sustained success in the online marketplace, laying the necessary emphasis on logistics and supply chain are extremely important for any e-commerce brand.
It is surprising to note that most common issues faced by e-commerce brands, in India and also worldwide are related with logistics. In particular for a startup brand or a new market player in the e-commerce field, these problems are a lot more prominent.
A new e-commerce player might have to face the problem of not being able to sell products internationally, or to a wider customer base in terms of area. And for the same, a brand could come to realize that they are found lacking in the best industry procedures and know how.
Correspondingly, they might have to ship goods at a higher price than what is the industry norm. And occasionally, this might even affect timely delivery of goods. So it is the revenue, customer satisfaction and customer retention which bear the impact.
Moreover as a startup, you could at times feel that working upon the logistics is taking a toll of your time. And if you could outsource the logistics, packaging and supply chain needs altogether, and at a reasonable price, you could find more space for your work. So you could save on excessive shipping charges, generate higher revenue, and simply let your business grow!
With around 1000 new e-commerce players showing up in the industry every year, these issues are faced by a larger number of brands.
Get in touch with us at Shipyaari today, and forget about all logistics hassles with ease! At Shipyaari, we provide e-commerce solutions based on our better knowledge of the marketplace, a better industry know how and extended experience in the field.
You cannot imagine how much you would save on the shipping costs, and also find more time for your work!
Harshad has been into freelance writing for some time now. Some of the topics he loves to write about are health, wellness, life & lifestyle, fitness & spirituality.