We lived in a customer-driven era, where both small and big companies try to fulfill the need to their customers and come out with the best product and services that serve all people needs. When a company made any product but unfortunately there was no one to use that product then what makes sense to make an effort on such product. So there is a question arise that how to market your product and business? So, the answer is with the help of content marketing, you can build your business. Content marketing played an important role in the digital world.
Content marketing is one of the strong tools that help you to target your audience and build your business. In this article, you will find how content marketing will help you to build your business. But before that, you need to clarify what the content marketing basically is?
Content marketing is the way of producing and sharing valued free content to grab leads which convert into sales and become loyal customers. The content you share depends on what you are selling. Or in other words, you can say that provide relevant information about your product so that people can get awareness of your brand as well as start to build trust.
Content marketing helps you increase customer loyalty and retention
Attractive and well-organized content feel every customer to love your brand. Hence it is proved that content marketing is very significant to establish a long-term relationship with your customers. It also contributes to your brand to convert users into loyal customers. Which ultimately grow your business.
Customers stay longer with you
As it is understood that content marketing is used to retain customers and according to the statistic it is observed that if customer retention rate is 5% through content marketing then the company get profit by 25%-95%.
They recommend you more often
Another advantage when you use and share content regularly then it creates engagement with your customers. Which result they will remember your brand and even suggest to other to use your product and services. Which turn your customer to advocate for your brand. Your content performs 6 times better than online ads and 2 times better than email.
It Helps Establish Your Brand Identity
Suppose if anyone starts a new business, the business owner will take the advantage of a content marketing strategy to prominent their brand among different users with its unique identity. You can include viral videos, blog posting, audio, pop trends in your content marketing strategy. Whatever the approach you will use for your brand must vibrate in the heart of the public.
It Allows You Take Advantage of Organic Search
Search traffic
Google appreciates and wants high-quality content for ranking better. For top ranking in the google search need to write quality content. Because in blogging you can easily target long keywords and produce a good research content that everyone wants. On the other side, Google will penalize the website whose content is copied and spam because it is not productive for the end users.
It is very important to understand that content marketing will help you to drive traffic from your side only when you spend time enhancing and promoting your content. According to the statistic, there are 97% customers who use a search engine for particular products and services before making a purchase.
According to the Derrek Halpern, he spends 20% of the time by generating content, and 80% of the time by promoting it.” but it does not mean you write a bad content!
Content marketing helps you increase your conversion rate and sales
Producing leads in the essence of any sort of marketing campaign. The aim is to grab new customers for your business sell. According to the report of Aberdeen Group, It is also found that companies who invest in content marketing will have high conversion rate, generate more leads that converted into sales than those companies who don’t adopt content marketing. Companies will miss the great opportunities for their business if they will not adopt content marketing.
You get more leads
After marketing analysis, it is found that content marketing will generate 3 times more leads than the traditional marketing. According to the Hub spot companies who generate 15 blogs every month, they have at least 1200 new leads each month.
You get more customers
82% marketers who share blog daily on their website have more customers according to the Hub Spot
It Levels the Playing Field and Leads to a Higher ROI
From the traditional marketing, the cost of content marketing is less than 62%. And gives 3 times effective result. Because it generates more leads than it automatically gives you a higher Return on Investment. With an outstanding content marketing campaign both small and large firms can get the attractive ROI.
It Allows You Take Advantage of Social Shares
Usually, people share the content to their news feed which they like. Producing a high-quality content that becomes viral on all social media platforms. People will read your content on other friends feed and they will reach you through your content.
Content marketing helps you earn more engagement
another important reason to invest in content marketing is, this will help your business to develop engagement with your audience when you deliver high-quality content it will help you to back your visitors frequently, increase conversion rate in your website.
More repeat visitors
When you share high-quality content on regular basis then people will continuously visit your website again and again. This will create engagement with your brand. By this way, people recognize your brand which may lead to purchasing in future.
More feedback
Great content marketing makes your customers take part in the conversation. Your customers really want to share their opinion regarding your product and services. Some people will scroll down and read your comments. This will help them to take the decision about your product.
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