Digital marketing has different channels. The PPC Marketing is one of the most widely used and popular digital marketing channels. The PPC advertising lets you quickly get the top rankings in the search engines, which is unlike SEO services, where you need to wait for some weeks or months to get the top rankings and benefits related to top rankings. The Paid advertising can start generating visits and leads from the very first minute you make your PPC campaign live.
Some webmasters or PPC experts make mistakes which can be disastrous because in PPC marketing, you need to pay for each and every click you receive on your ads. Let’s have a look at 3 major PPC advertising mistakes which you must avoid.
1. Not setting target audience
Beauty of paid marketing is that you can set very specific target audience. The PPC marketing campaigns allow you to set peculiar details about your target such as demography, age, gender, hobbies, designation, etc. If you are not setting each feature available for PPC campaign audience targeting, you are wasting money by exposing your ads to irrelevant audiences. If they click on your ads, you lose money clearly. If they don’t click, then also you lose money because it will decrease CTR and you will need to bid higher to stay on the top.
2. Setting a huge daily budget
The Paid advertising platforms take your credit card details well in advance. If you set a big daily budget, you are putting yourself in danger. The reason of putting daily budget is to assure you don’t lose money. There can be a possibility that there is a sudden spike in search volume during certain events. This can result in loss of money. Also, keeping high daily budget doesn’t mean getting higher rankings, so stop making such silly yet dangerous PPC marketing mistake.
3. Setting auto bid
The Paid marketing sites and platforms allow you to select auto bid. It means the software will automatically bid for your campaigns. This is good for a day or two for the PPC marketing beginners. This helps in understanding the nitty-gritty of your niche and paid marketing bids. However, putting the campaign on auto bid and / or other automated bidding set ups wouldn’t be a good idea. The experience of the PPC experts is a must to get assured success of your paid advertising campaigns. Of course, you may take suggestions given by the paid advertising tools. However, the decisions need to be taken by the PPC experts.
End Note:
The PPC marketing is really beneficial digital marketing and lead generation tool. However, it has to be used carefully and with caution. There are many PPC marketing mistakes people make. This article shared the top 3 mistakes which you must know. Also, you must take appropriate steps to get the success of your PPC marketing campaigns.
Aashna is a PPC Expert who works at a full service digital marketing agency. He has experience in managing different PPC marketing campaigns to receive top CTR and conversion rates.