The idea of going to a store, browsing through different items, and then selecting one of many from a shelf. Some years ago, an idea like this was as fascinating as a picnic. It is not so anymore. It seems rather mundane to buy things that even others possess. I mean, imagine walking into a theatre and finding out that someone is wearing a replica of your t-shirt. Or being a part of the corporate space wherein someone uses the same diary as yours.’
The ease of buying; and the ease of buying exactly what one wants are the two major aspects that led brick and mortar retailers to move their brands online. They also embraced web to print software that enables their customers to design what they want the way they want. So, why are web2print ecommerce stores better than traditional brick and mortar stores? What aspects make them better? Let us dive into it:
Global Reach
When you have a physical store, your reach keeps limited to your vicinities and suburbs. But, with an online retail store, you can reach to customers all over the world. If you put in the right marketing efforts, your e-store can receive good rankings on local search engines. That too, without spending any finances or efforts on having a physical infrastructure. You can also create a social media page and promote yourself as one of the best customization stores in town. This is sure to attract many visitors in your area and outside that.
24/7 Availability
This is the best part about any eCommerce store. Unlike conventional stores, one does not have to keep confined to timings. You can be available for your customers 24/7 and your customers are able to place orders at their own convenience from any part of the world. However, you need to ensure that you offer them with a web to print design tool that is flawless and does not give them any difficulties while designing. Otherwise, the time difference can be a hindrance for them in approaching you for their problems.
Get More Orders
If you have had a physical store, you must have gone through the periods in which your phone rings continuously and you are not able to answer all your customers. This happens majorly when there are holiday offers and discounts. Now, with each of such customers gone, you can incur huge losses. Through an online print shop, your customer can create and upload the design themselves and you can automate the order process. The best part about an online store is that right from designing to finally placing an order, everything is automated. And more the amount of orders, the better are your sales.
Sell More, Sell Better
In a physical store, when you add new products, it also asks you to expand your current space. That is not needed when you have an e-presence. You can keep adding new products each time which provides better options for your customers to unleash the art within them. It is possible to sell a huge range of customized products right from t-shirts, stationery and mugs to diaries, jewelry, and keychains. Every time you add a new product, you can also let your customers know about it through your website, emails, and social media pages.
Moving to the online space with a robust web-to-print solution is an ideal way to sell your ideas right and make your customers happy. But before you choose to buy one for yourself, you must have clarity as to what platform your website belongs to and what are the features and functionalities you are looking for. This is the right time to bring the change and get over the traditional retailing ways. Are you ready?
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.