“Every second counts”. The same applies when people click on a website and it buffers taking forever to load. That’s what irritates them. Nearly half of the customers expect a website to take less than a few seconds to load. A second’s delay in your webpage to open and your conversion rates decrease to 7% and the page views by 11%. That is huge!
Now, we are well aware that WordPress powers almost 30% of the internet world and is one of the best CMS platforms. It can be considered to be the most powerful and reliable CMS of all. However, it’s not perfect. Sometimes, these websites take time to load. So, you might wonder as to how such a popular CMS platform renders a slow performance?
This article provides an insight to this question. It shows the reasons as to why your WordPress based website is slow. It also provides a guide on how acquiring WordPress development company services can help you fix the problems.
Poor Theme Quality
Most of the business owners prefer to use WordPress as their website framework. One of the reasons for this is, it has a variety of themes to offer. There are a lot of WordPress website development companies out there, but very few can offer good quality theme for your WordPress website. Often the free but low-quality themes slow down your website performance. But, before making a purchase from any company, try to know it’s user reviews. If they are positive, there are lesser chances for the slow performance of your WordPress website.
Un-Updated Plugins
WordPress is known for an enormous number of plugins it provides. There are about 50000+ plugins that WordPress users are able to use. Although these plugins improvise the website functions, downloading too many can put your website at risk. It might make the website burdensome slowing down the website’s performance. You might defend here saying you have downloaded only the useful plugins. So, removing some of them is not the right solution. Instead, hire WordPress developer and ask them to fix the latest quality plugin and upgrade the plugin in case you already have one.
Outdated WordPress Version
Sometimes, the problem isn’t with your website plugins or themes, it is the WordPress version itself that is out of date. That’s because you often ignore the pop-ups that say “Your WordPress needs an update.” These upgrades actually contain improvements related to webpage performance like load time speed and more. You must accept this invitation. Being a non-technical person, you might face problems upgrading the website on your own. For this, you can hire services from WordPress website development company. They will help you to upgrade it to the latest version.
Your Host Isn’t Reliable
The word “cost-free” attracts everyone. Who would not be interested in saving money? So, at first, you might prefer to run your website on free WordPress hosting solutions. It might seem good at the initial stage but later give you a headache as you experience downtime and below average load speed. The major reason behind this is you get to share hosting capacity with other users. How to overcome this obstacle? Choose a WordPress development company that offers quality web hosting solutions. The company might upgrade to some reliable website host. It might not be free but cost-effective hosting solutions that at least resolve the slow loading speed.
Install Cache Enabler
Your WordPress website goes through a whole webpage generation process every time a user visits your website. When it goes through this big process, its performance is hampered. That is the reason why you should hire a WordPress developer who installs a proper quality cache plugin for your website. This caching plugin makes a copy of the page after the first user loads it. Thereafter, it serves the cached version to every subsequent user. Search for the best WordPress development companies that provide cache plugins. Install it. Your users will definitely experience a difference. Please note that if you already have a reliable website hosting solution provider, it will automatically take care of cache plugins.
Bottom Line
Although WordPress is the most popular CMS platform, it might fall back in terms of speed and performance. So, here are a few ways in which you can fix the loading issues and retain visitors to your WordPress website.
Maulik Shah is the Founder and CEO of Biztech Consulting and Solutions, a fast growing IT solutions provider specializing in Wordpress development & services. Maulik is a tech enthusiast and writes about the various Aspects of technologies.