Live chat enables on site communications between the visitors at your website and the service team/person behind the website. This gives you an open opportunity to interact with your web users and get feedback about your websites, its product and the processes. The live chat program, and the one-on-one chats builds a sense of trust and intimacy as compared to impersonal online shop which increases customer loyalty.
The three general advantages related to the implementation of live chat :
A higher conversion rate
With live chat, it is easy to generate sales. Visitors who would have normally quited the shopping cart as they could not find what they were looking for, can now continue with their shopping excursion, as they can now interact with live chat agents at the website and ask whether the product is available. Not only this, they can satiate all their queries and concerns with the brilliant people, loaded with powerful insights.
This, no doubt saves a lot of sales from people who would have other wise clicked off from your websites.
Live chat is too quick
Just compare the features of live chat to email or phone. It won’t take long to realize that live chat is much faster as compared to delays for a day or two in email responses and the long tiring surfing through the numerology maze if you opt for the phone support.
With live chat it is all, much faster and efficient customer service. Live chat is a lot reliable as it serves your questions in real time with the solutions at your hand!
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Source: https://www.livechatagent.com/the-changing-aspect-of-customer-service-li...