Today, you can find any cosmetics in the stores, but choosing a quality one and finding the right one is not so easy. Any woman can confirm that the best cosmetics is natural. How to find her? Most girls prefer to use Deep cosmetics.
Pay attention to the following points:
1) The composition of the product: pay attention to preservatives and stabilizers;
2) the technology and place of production of cosmetics;
3) the packaging and the material from which it is made;
4) certification and international recognition;
5) the ratio of cost and price.
Makeup makeup
The first thing you should pay attention to when choosing cosmetics is its composition. In order to conclude that the funds are natural, it is not necessary to be a chemist. Simply know the simplest things about amino acids and vitamins. For example, the fact that our body does not absorb artificial substances from inorganic compounds. He is able to "work" only with organic products, from which he isolates and synthesizes the necessary substances.
The skin is the same organ as all the others, and therefore does not positively perceive any artificial additives. Cosmetics made from inorganically synthesized substances, at best, will not bring a positive effect, and at worst can harm.
Unfortunately, today the production of synthetic additives is put on stream, because they are much cheaper than natural ones. For this simple reason, the price of cosmetics containing artificially synthesized substances is several times lower than that made from natural ingredients.
It is clear that no cosmetic product can be without preservatives: they stop the reproduction of harmful bacteria and microbes. Natural homemade cosmetics stored in the refrigerator for several days, a maximum - a few weeks. However, there are natural preservatives that help cosmetics last longer without having a detrimental effect on its beneficial properties.
Quality indicators
For the buyer, the first reason for choosing is the shelf life of cosmetics. It should not be too long (several years). Even if you do not understand anything in chemistry and biology, it is worth running through the eyes of the composition: too many additives of E should alert you.
Another very useful indicator is a colored stripe on the package of a cosmetic product. It is on the back of any of them: green, red or blue, it indicates the quality of the product. For example, products made without the addition of artificial ingredients are marked with a green stripe. This is especially important for those who suffer from allergic reactions.
Despite the significant difference in the price of natural and inorganic (we will call it so) cosmetics, dear does not mean good by definition. It often happens that the most ordinary quality cosmetics cost fabulous money because of the mark "for the brand."
Cosmetics classes: features of mass market tools
Beauticians divide all cosmetics into several classes, depending on the quality, price and brand:
* mass market (middle market);
* luxury class;
* professional cosmetics.
Of course, each of these classes of cosmetics has its advantages and disadvantages. Some less, some more. For example, mass-market cosmetics (or mass cosmetics) are inexpensive and affordable for most people of average quality, luxury - expensive and chic, professional - rare and effective.
Mass cosmetics are characterized by wide popularity of the brand and relatively low price. The advantage of this cosmetics is that you do not overpay “for the brand” and packaging. You just buy a good product of average quality.
The list of cosmetics brands belonging to this class can be continued indefinitely: L'Oreal, Maybelline, Bourjois, Wella, Nivea, Laboratoiries Garnier, Revlon, Max Factor, Cliven, Naturelle, Lumene, Yves Rocher. Practically all Russian-made cosmetics and those that are distributed by direct sales belong to the same class: Oriflame, Avon, Mary Kay, etc.
Due to the wide variety of cosmetics of different brands and different quality, mass cosmetics are divided into several groups: low, medium and high mass market. However, you must understand that this division is conditional.
Luxury cosmetics and professional
Luxury cosmetics are expensive cosmetics from world famous brands. The list of brands can be continued for a long time: Lancome, Christian Dior, Chanel, Guerlain, Clarins, Clinique, Shiseido and so on. Of course, the products of these brands meet the highest quality standards, which is why it is quite expensive. However, those who buy this cosmetics, pay not only for its quality, but also for packaging and brand.
Professional cosmetics stand out on the market for a simple reason: it is used only by a very narrow circle of people. As a rule, these are professional cosmetologists and dermatologists (this is also indicated by the name of the class). It can be bought only in stores for beauticians or beauty salons. Why? Because some means are simply dangerous to use to a person who does not possess special knowledge.
Professional cosmetics - something like prescription medicine, which should be used under the supervision of a specialist and is appointed only after consulting him. This is due to the fact that the concentration of active ingredients in professional cosmetics is much higher than in normal.
You, probably, met in usual shops of the line of "professional cosmetics" of brands which issue the means intended only for salons? Keep in mind that in the tools that they expose for sale in regular stores, the concentration of active substances is the same as in conventional cosmetics. That is, they are almost no different.
Of course, first of all, women choose cosmetics for the price: someone can afford expensive cosmetics, someone does not. However, it is important not to forget to pay attention to the composition of cosmetics, its manufacturer and brand positioning.
English writer