If you run a medical practice, you probably already know that effective marketing is the key to multiple desirable outcomes. Yet you may not know how to put together a marketing campaign that will empower you to attain desirable outcomes such as client retention, optimized conversion rates, and word-of-mouth advertising. If your marketing process is currently ineffective, don’t worry. You can use some or all of the following strategies to begin increasing patient loyalty now.
Oftentimes, medical practice representatives fall into the trap of thinking that marketing is all about coming up with clever, compelling ads and strategies that will entice prospects to buy products. While this is an important component of the marketing process, obtaining regular feedback from your patients is equally important. This is the case because if you don’t know their level of satisfaction with your current products and services, you may lose them to a competitor or prevent them from putting in a good word about your medical practice to their friends, family members, and/or co-workers. With all of this in mind, make sure that customer feedback forms and questionnaires are an integral component of your marketing process.
In addition to using customer feedback forms and questionnaires regularly, make sure that you focus on turning your current patients into brand ambassadors. Brand ambassadors are individuals who enthusiastically share information about your medical practice with the people in their social networks. This process is important and advantageous to you because word-of-mouth advertising remains the most effective form of marketing available. There are many things you can do to turn your current patients into brand ambassadors. One is featuring referral programs in which the patient receives a free service, product, or deep discount when they refer a friend or family member to your medical practice.
Saying thank you is one of the most effective marketing strategies available. In addition to putting your medical practice back in the mind of the patient, this strategy lets the patient know that you genuinely care about them and appreciate the fact that they chose to do business with you. To make the most of the “thank you” strategy, ensure that the method through which you express your gratitude is as personal as possible. A good example would be sending a handwritten thank you card.
One final strategy that can take your medical practice marketing process from average to excellent is utilizing medical answering services . These services are important because they optimize and expedite the process of receiving and processing messages from your patients. When you start looking for the right company through which to attain your medical answering services, make sure that the company offers key features such as appointment setting, prescription dispatch, and lab results protocol.
When people are in need for a medical or dental professional they need efficiency. If you call a provider and the phone is busy and it’s a hassle to get an appointment or they’re waiting a long time most clients will hang up or call somewhere else. This may not be your fault as front desk wears so many hats and may be busy checking someone in. The office manager should give the front desk the tools to succeed and for the potential clients to become patients efficiently by avoiding holds and wait times.
If you’re serious about increasing patient loyalty, know that there are many marketing strategies that you can utilize to realize the goal. Four of them are outlined above. Start using these techniques immediately so that your medical practice can become increasingly influential this year.
Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she's used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.
