Why business should use video marketing

We live in such a world where the people hunt for the solutions for their problems on the internet usually. From social media platforms to blogs and websites, there are a lot of things to keep us from boredom today.

Not only that, but for people who use the internet for the personal needs to keep up with all kinds of latest trends and news, businesses could also use these kinds of tools to run their promotional activities.

Video marketing has now become a really powerful way for reaching out to all the prospective and existing clients.

The whole catch here is that while you might be searching for the exploiting methods of promoting your whole business like that on social media and inbound marketing, video marketing is perhaps one such tool which is going to change your perception forever.

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Here are some of the reasons why businesses should use video marketing -

1. A really strong way of starting conversations

It could be difficult for people to start the conversations, especially in case your business is new and most of the people don’t know about it. However, it shouldn’t be the case when you make a promotional video.

Studies have shown that it moves people from being skeptics to even the familiarities and even if they are in their comfort zones, there is no perfect way of welcoming the prospective clients to your business without a proper documented video clip.

2. Videos generalised the brands

In case you are one of the thousands of people who are wondering how AI is going to impact marketing, and what would be done to the videos, let us tell you that it is going to be difficult to humanize the brands using content alone just because plain texts are just limited to reading.

Still, the videos with a face of a real human telling a story do wonders when it comes to marketing a business. Viewers can put a face to the services or products, thus engaging more people with the message.

3. Enter the time of the mobile users

Millions of people these days spend a lot of time on watching YouTube videos, and with this, you can easily imagine how much it can impact your marketing if they spend just a minute on your content. About 90% of consumers watch videos on mobile phones before they make a purchase decision. With the YouTube views growing every year, there’s no doubt that your audience would be going to grow in terms of numbers if you are choosing this route.

4. Get into the eyes of Google’s web crawlers

Google owns YouTube, we all know that for sure. This means that a lot to the marketers who are using the videos to communicate their messages. There are also quite varying stats regarding how many times more a website who has an embedded video gets exposure, but most put this figure above 50 times.

All the trick lies here that once you have a video, you need to optimisation it with the SEO friendly titles, descriptions along with other things and genuinely, the first page in the SERPs is going to be yours for the taking by all means.